Amazon is putting out an "All Points Bulletin" for big thinkers with smaller format thoughts.

Traditional books are generally over 50,000 words. Long magazine articles tend to max out at around 10,000 words. Amazon is betting that its new Kindle Singles format will turn that under-served length in the middle, traditionally ignored by publishers, into the new sweet spot for e-Readers.

They just need writers to churn out the content. Could this be an opportunity for self-promoting your expertise?

Many professionals have found advantages to pumping out a book to establish themselves as an expert in their field.

With Kindle Singles, perhaps you no longer need to write a whole book. At least this is what Amazon is hoping.

I'm not so sure.

Publising articles and white papers may be impressive. However, it doesn't come close to matching the gravitas of having a published book on your CV. Kindle Singles are not books.

No one is going to book you to give the keynote at your profession's next networking convention because you have a Kindle Single under your belt.

It may be a great step towards writing a real book.

It may be a great length for longer format corporate literature or white papers (as mentioned),

Your thoughts? In 200 words or less, please!

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