Business Bytes
May 24, 2010

The Pricing Mistake That Cost 6PM.com $1.6M

 

Pair of shoes? That'll be $49.99. UGG boots? Yup, $49.99 for that too. You like that $400 watch? It's yours for only $49.99. Ditto for the leather jacket that normally goes for $1500.

What the heck happened at 6pm.com? Duh doh! Someone made a boo-boo and for six hours every product on the site was capped at $49.99.

Luckily for 6pm.com, it didn't happen at 6pm. Instead it happened from midnight to 6am, Even so, word travels fast among insomniacs with friends undoubtedly rousting each other out of bed to grab those UGGS, etc.

Oddly enough, 6pm.com issued an apology to its customers for the glitch and is honoring the $49.99 price tag during that time period.

Good on them for honoring the pricing mistake in favor of the customer.

Apologizing may have been a little over the top, however. A "you're welcome" may have been more in order.

 


Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio