SOCIAL MEDIA

What About That Other Ping?

Advertisement

So, there's Apple's new social network for iTunes called Ping. It was just announced this week and as Steve Jobs himself described it; it's "like Facebook and Twitter meet iTunes."

We all know how this goes. Jobs launched it, so count on Ping to be Webster's newest verb by Friday. (As in, "let me ping you that song" or "what's the name of that new group? Can you ping it to me later?").

But wasn't there already a Ping brand out there? What about the golf brand, Ping?

It turns out, Apple has already cut a deal with the owner of the Ping name in golf. Ping's parent company, Karsten Manufactoring, has even put out a press release blessing Apple's new music endeavor.

"Like Ping, Apple carries a reputation for innovation and quality."

- John Solheim, CEO of Karsten Management

 

Last updated: Sep 2, 2010




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: