Streamline Your Content Creation and Distribution
BY Brent Leary
In a Web 2.0 world, content drives everything. Captivating content not only grabs our attention, but also can generate conversations, foster collaborative experiences and lead to opportunities to build meaningful relationships – business relationships. So if a picture is worth 1000 words, in today's world, a video may be worth a million page views… and hopefully a nice number of comments, click-throughs, "contact us" submissions and finally, new customers.
Obviously content is still king on the web, which is why it's so important to produce enough of it to attract those who need the products and services we provide. So it's important to find efficient ways to create compelling content that will make it easy for prospects to find us. Here are a couple of ideas.
Interesting conversations can make for great content - content that's pretty easy to create. So why not have a few great conversations in front of your webcam? And with the help of Ustream.tv, you can stream your conversation live over the web for free. Additionally, you can even take questions coming in from the web in real-time to add viewer participation into the mix. And since these conversations are also recorded, people can view them at their convenience after the fact. If you're not quite ready for that, you can go to 12seconds.tv and get in front of your webcam to record short video messages. And if you're attending a conference you can even livestream using a service like Qik.com and one of the supported mobile phones.
If you have a blog or a podcast, you want to make it as easy as possible for people to check it out. And if they like it enough they'll probably tell others about it. By turning your content into a widget, you can make it that much easier for people to share your content with their blog readers, website visitors and others they come in contact. Clearstation's Launchpad service makes it easy to turn your web content into widgets. You can use tools to create widgets, but just as importantly you can maximize distribution to popular social networking sites in addition to individual blogs and websites. Plus, you can track the number of times your widget is viewed and installed.
So don't overlook the power of content on the web. There are a number of ways to quickly create and distribute compelling information. Find which ones work for you AND the people you're trying to reach.