Telemarketing


Telemarketing After "Do Not Call"

With millions of Americans against them, are telemarketers throwing in the towel or developing new tactics? Guess.

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Regulation: Telemarketing Dos and Don'ts

A warning to those affected by the new Telemarketing Sales Rule, and how to receive guides to this new rule.

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What Telemarketers Must Know

Ordering information for telemarketing guidelines from the Direct Marketing Association.

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Recent Telemarketing Articles

Report: Callers Hanging Up on Call Centers

More than a fifth of all callers hang up on customer service representatives before their problem is resolved, a new report shows.  Read story

Turn a Literature Follow-Up Call into an Appointment

You've sent a mailing to your prospect. Now follow up with a phone call that will get you an appointment.  Read story

The Right Voice-Mail Message Will Get You Through

When cold calling, leave a voice-mail message that encourages prospects to call back.  Read story

I Never Know How to Start a Cold Call. Any Advice?

An art consultant shares her strategy for making cold calls.  Read story

Voice Mail Tops Telemarketers

One CEO finds that a voice mail system yields more direct sales than telemarketers.  Read story

Telemarketing: A Consumer's View

Some statistics concerning customers' responses to telephone sales calls.  Read story

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