Inbound Marketing: How to Make It More Effective
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more
Telemarketing
Turn a Literature Follow-Up Call into an Appointment
You've sent a mailing to your prospect. Now follow up with a phone call that will get you an appointment. Read more
The Future of Sales Technology
Salespeople are always the early adopters. Here's where they (and you) are heading. Read more
Report: Callers Hanging Up on Call Centers
More than a fifth of all callers hang up on customer service representatives before their problem is resolved, a new report shows. Read more
Telemarketing After "Do Not Call"
With millions of Americans against them, are telemarketers throwing in the towel or developing new tactics? Guess. Read more
Recent Telemarketing Articles
The Right Voice-Mail Message Will Get You Through
When cold calling, leave a voice-mail message that encourages prospects to call back. Read more
I Never Know How to Start a Cold Call. Any Advice?
An art consultant shares her strategy for making cold calls. Read more
Regulation: Telemarketing Dos and Don'ts
A warning to those affected by the new Telemarketing Sales Rule, and how to receive guides to this new rule. Read more
Voice Mail Tops Telemarketers
One CEO finds that a voice mail system yields more direct sales than telemarketers. Read more
What Telemarketers Must Know
Ordering information for telemarketing guidelines from the Direct Marketing Association. Read more
Telemarketing: A Consumer's View
Some statistics concerning customers' responses to telephone sales calls. Read more
