The History of Great Brands




Recent The History of Great Brands Articles

Eli Broad: A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co...  Read more

Brand Winners and Losers of 2012

My picks of the best and worst branding efforts of the year.  Read more

Meet the Small Businesses Behind the Big Parade

New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc...  Read more

How I Did It: John Bogle of the Vanguard Group

"Saint Jack" picked a fight with an industry--and created a mutual fund powerhouse.  Read more

3 Steps to Building Brand Loyalty

Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.  Read more

What Microsoft Got Wrong on Windows

Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong.  Read more

7 Smart Things Donald Trump Told Me

The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding.  Read more

LinkedIn Will Outlive Facebook. Here’s Why

Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.  Read more

Just in Time for St. Patrick’s Day: Top 5 Irish Brands

Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds.  Read more

Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little.  Read more

Why the Real Secrets of Success Are in Your Past

When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why.  Read more

Jim Beam Trying to Stay Edgy at 216 Years Old

After revenues soared in 2010, Beam split from Fortune Brands to be traded publicly this month. And it's taking a shot at serving new drinks to a few unusual...  Read more

Adrian Slywotzky Interview: How Netflix Found Its Trigger

Adrian Slywotzky  has written noteworthy business bo...  Read more

The Evolution of Corporate Logos

Here's a look at how a few of America's most recognizable brands have transformed their logos over time.  View slideshow

Johnson Says There's No 'Magic' to Business Success

The basketball legend-turned-entrepreneur answers Inc. Twitter followers' and Facebook fans' questions about life on and off the court.  Read more

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