He did not invent the fast-food business or even the system for which McDonald's became famous. But Ray Kroc was able to bring to scale his operation in a way that few entrepreneurs could rival.
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In New York in the excessive 1980s, Bobbi Brown made it big by pushing moderation. She became makeup artist to the stars by introducing a palette of natural hues--and along the way became a star herself, with her name on a global brand.
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Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals
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A master marketer, he built Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements, and, yes, zealously guarding that secret formula.
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Jeff Bezos is an e-commerce pioneer who started Amazon.com to sell books, and expanded into just about everything else.
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He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi... Read story
Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole. Read story
By assembling a grassroots sales force, this pioneering African-American entrepreneur built a multimillion-dollar enterprise in the Jim Crow era. Read story
She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products. Read story
He saw globalization coming before almost anyone, pioneered modern branding, and left his mark on the Manhattan skyline. Read story
She brought multi-level marketing mainstream, turned employee recognition into a branding exercise, and spoke up for work-life balance. Read story
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin... Read story
Zipcar was a classic founder-run company--long on passion, short on cash. Until a new CEO came aboard, gave the business a seven-step tune-up, and put the pe... Read story
In just under a decade, Viewpoint International Inc., a retailer of clothing, accessories, and home furnishings, has built the Tommy Bahama product line into... Read story
How McDonald's created modern-day franchising Read story
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