The History of Great Brands




Recent The History of Great Brands Articles

Backstory: Radio Flyer

How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the nex...  Read more

How I Did It: John Bogle of the Vanguard Group

"Saint Jack" picked a fight with an industry--and created a mutual fund powerhouse.  Read more

3 Steps to Building Brand Loyalty

Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.  Read more

What Microsoft Got Wrong on Windows

Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong.  Read more

7 Smart Things Donald Trump Told Me

The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding.  Read more

LinkedIn Will Outlive Facebook. Here’s Why

Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.  Read more

Just in Time for St. Patrick’s Day: Top 5 Irish Brands

Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds.  Read more

Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little.  Read more

Why the Real Secrets of Success Are in Your Past

When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why.  Read more

Jim Beam Trying to Stay Edgy at 216 Years Old

After revenues soared in 2010, Beam split from Fortune Brands to be traded publicly this month. And it's taking a shot at serving new drinks to a few unusual...  Read more