American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
The History of Great Brands
The famous foam finger: Only its roots are humble. Here's how industrial arts teacher Geral Fauss created an icon. Read more
How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the next level. Read more
Richard Branson talks about the small amount of money he got to get his business off the ground--the beginning of the Virgin empire. Watch video
Inc. Live: "If you're small, you have to be the best." Richard Branson says you can't grow your business until you get everything right first. Watch video
Recent The History of Great Brands Articles
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds. Read more
Adrian Slywotzky has written noteworthy business bo... Read more
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