Backstory: Radio Flyer
How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the next level. Read more
The History of Great Brands
Loud and Proud: Meet the Maker of the Famous Foam Finger
The famous foam finger: Only its roots are humble. Here's how industrial arts teacher Geral Fauss created an icon. Read more
'Made in the USA' Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
Building America’s Best Brands
Harvard Business School's entrepreneurship guru analyzes the country's most innovative brands. Read more
World's Dumbest Rebrand?
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
Recent The History of Great Brands Articles
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
Meet the Small Businesses Behind the Big Parade
New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc... Read more
How I Did It: John Bogle of the Vanguard Group
"Saint Jack" picked a fight with an industry--and created a mutual fund powerhouse. Read more
3 Steps to Building Brand Loyalty
Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best. Read more
What Microsoft Got Wrong on Windows
Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong. Read more
7 Smart Things Donald Trump Told Me
The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding. Read more
LinkedIn Will Outlive Facebook. Here’s Why
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Read more
Just in Time for St. Patrick’s Day: Top 5 Irish Brands
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds. Read more
Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. Read more
Why the Real Secrets of Success Are in Your Past
When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why. Read more
Jim Beam Trying to Stay Edgy at 216 Years Old
After revenues soared in 2010, Beam split from Fortune Brands to be traded publicly this month. And it's taking a shot at serving new drinks to a few unusual... Read more
Adrian Slywotzky Interview: How Netflix Found Its Trigger
Adrian Slywotzky has written noteworthy business bo... Read more
The Evolution of Corporate Logos
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
Johnson Says There's No 'Magic' to Business Success
The basketball legend-turned-entrepreneur answers Inc. Twitter followers' and Facebook fans' questions about life on and off the court. Read more
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