Adrian Slywotzky Interview: How Netflix Found Its Trigger
Adrian Slywotzky has written noteworthy business bo... Read more
The History of Great Brands
Recent The History of Great Brands Articles
The Evolution of Corporate Logos
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
Johnson Says There's No 'Magic' to Business Success
The basketball legend-turned-entrepreneur answers Inc. Twitter followers' and Facebook fans' questions about life on and off the court. Read more
Building America’s Most Innovative Brands
Harvard's guru on outstanding American entrepreneurship analyzes the country's best brands, ponders the challenges of Groupon-era consumer empowerment, and e... Read more
Future Facebook Culture Change?
Facebook announced at the beginning of this month that they are Read more
Goin' to That Penthouse in the Sky
Each day, Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <... Read more
The Great Leaders Series: Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade
Lifelong friends Ben Cohen and Jerry Greenfield took both sustainable profit and social activism into consideration when starting their ice cream business. Read more
The Great Leaders Series: Hugh Hefner, Founder of Playboy Enterprises
For Hugh Hefner, the sexual revolution was also a huge business opportunity. Here's how the founder of Playboy turned a nudie mag into a global brand. Read more
The Great Leaders Series: David Sarnoff of NBC and RCA
Rather than fearing the disruption caused by new technology, David Sarnoff embraced it, building a broadcast empire first in radio and then in TV. Read more
The Great Leaders Series: Ray Kroc of McDonald's
Ray Kroc was able to bring to scale his McDonald's operation in a way that few entrepreneurs could rival. Read more
The Great Leaders Series: Phil Knight of Nike
He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi... Read more
The Great Leaders Series: Henry Ford, Founder of Ford Motor Company
Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole. Read more
The Great Leaders Series: Jeff Bezos, Founder of Amazon.com
Jeff Bezos is an e-commerce pioneer who started Amazon.com to sell books, and expanded into just about everything else. Read more
How I Did It: Margot Fraser
Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read more
How Asa Candler Built Coca-Cola
A master marketer, he grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements... Read more
The Great Leaders Series: Madam C.J. Walker, Founder of Madame C.J. Walker Enterprises
By assembling a grassroots sales force, this pioneering African-American entrepreneur built a multimillion-dollar enterprise in the Jim Crow era. Read more
The Great Leaders Series: Ruth Handler, Co-founder of Mattel
She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products. Read more
The Great Leaders Series: Juan Trippe, Founder of Pan American Airways
He saw globalization coming before almost anyone, pioneered modern branding, and left his mark on the Manhattan skyline. Read more
The Great Leaders Series: Mary Kay Ash, Founder of Mary Kay Cosmetics
She brought multi-level marketing mainstream, turned employee recognition into a branding exercise, and spoke up for work-life balance. Read more
"It's Going to Be Big"
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin... Read more
How Fast Can This Thing Go, Anyway?
Zipcar was a classic founder-run company--long on passion, short on cash. Until a new CEO came aboard, gave the business a seven-step tune-up, and put the pe... Read more
How I Did It: Bobbi Brown, Founder and CEO, Bobbi Brown Cosmetics
In New York in the excessive 1980s, Bobbi Brown made it big by pushing moderation. She became makeup artist to the stars by introducing a palette of natural ... Read more
In Memoriam [Audio] 
From the founders of K2 skis to the woman who invented tortilla chips, we lost a number of great entrepreneurs in 2006. Executive editor Mike Hofman takes... Watch video
Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
A Brand Is Born
In just under a decade, Viewpoint International Inc., a retailer of clothing, accessories, and home furnishings, has built the Tommy Bahama product line into... Read more
