While writing a book may seem like a distant dream, today it's easier than ever to get your wisdom bound in a tome that can be used as everything from a marketing tool to a platform for speaking engagements.
In many ways, a website acts a lot like a brick-and-mortar retail store. Just as in a retail shop, where some people leave without buying anything, a percentage of every site's visitor traffic leave the site without converting.
A blog is a great resource for small businesses. A well-run, high-quality blog can help elevate brand visibility, promote authority and thought leadership, foster customer relationships, and generate leads.
You've worked diligently on your company website, planning the design and information flow, writing the content, coding the site functionality, and optimizing it for search engines. It's finally ready to launch -- or is it?