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Embrace Your Hidden Charisma

Always wanted to be a charismatic leader? You might already be one. Check out why entrepreneurs tend to be charismatic by nature.
President John F. Kennedy
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The Webster Dictionary defines charisma as "compelling attractiveness" or "charm that can inspire devotion in others or a divinely conferred power or talent." Its derivation is the Greek word charis, meaning favor, grace, beauty, kindness. 

Charisma is a quality that is frequently possessed very publicly by entrepreneurs, but also not.  My feeling is that charisma is innate in every human being and is a quality that can be cultivated.

Historian James MacGregor Burns talks about the nature of charisma in his book Leadership:

"The term [charisma] has taken on a number of different but overlapping meanings: leaders' magical qualities; an emotional bond between leader and led; dependence on a father figure by the masses; popular assumptions that a leader is powerful, omniscient, and virtuous; imputation of enormous supernatural power to leaders (or secular power, or both); and simply popular support for a leader that verges on love."

There is an universal element in charisma. People who truly know who they are and what they believe release a compelling power that is almost religious.

We immediately think of many famous people from John F. Kennedy to Ronald Reagan to Bill Clinton to Barack Obama. Or actors like Clint Eastwood, Johnny Depp, or Clark Gable.  Or even tyrants like Hitler, Stalin, Mao. These, and many other folks in many fields, seem to have a secret, recondite knowledge attached to a public presence.

Certainly qualities like eloquence and style help to enhance one's charisma,but the true essence of charisma is passion and commitment to a vision. Entrepreneurs all share this.

Certainly qualities like pulchritude, eloquence, and style help to enhance one's charisma--but the true essence of charisma is passion and commitment to a vision. 

By this definition, you can explain some of history's most unlikely charismatic leaders. The best example is Abraham Lincoln, who was possessed of a stoic stone face his enemies called simian, who dressed only in black, dull ill-fitting clothes, had an unkempt beard, and, to judge from his photographs, seemed to never comb his hair.

Entrepreneurs have a unique opportunity to grow into charisma because they operate in an vocational milieu of freedom.  They take huge risks and many fail. But entrepreneurs also have the opportunity to connect their unique inner truth and vision to truly new creations. In this sense, entrepreneurs have the opportunity to be closer to the sacred. Like the religious man or the artist, their path is one of passion and verity.

I see the entrepreneurial salesman's chief task as connecting the sales process to the simple truth of the product or service he sells.  The great entrepreneurial salesman creates an aura of certainty and faith.  When he leaves a room he leaves a sense of inchoate longing behind.  This longing is not for a service or product, but for meaning itself.  That is what an ur-entrepreneurial salesman like Steve Jobs possessed in spades. 

Or, as historian Daniel Boorstin says, "I call [charisma] the need to be authentic--or, as our dictionaries tell us, conforming to fact and therefore worthy of trust, reliance, or belief....[A person with charisma] is strong because he is what he seems to be."

Thank You, Daniel.

Last updated: May 31, 2012

TIM ASKEW | CEO of Corporate Rain International

Tim Askew is the owner of sales firm Corporate Rain International and a member of the Inc. Business Owners Council. He has several advanced degrees and in his life he has been a tennis pro, actor, opera singer, Broadway producer, dish washer, bartender, minister, and college assistant dean. Tim's blog is here. Tim is a member of the Inc. Business Owners Council.




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