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How Zumba Fitness Turned Pirates Into a Street Marketing Team

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.
VIDEO • ENTERING GLOBAL MARKETS

How Zumba Fitness Turned Pirates Into a Street Marketing Team
 

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.

How Zumba Fitness Takes Advantage of Piracy

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.

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Last updated: Oct 10, 2012




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