Video Transcript

00:07 Noah Lehmann-Haupt: We don't waste money on traditional media marketing or something. We focus a lot on targeted internet marketing. I think the single most important avenue for growth for us has been creative use of technology and very keen focus on internet marketing. That's a good investment and as our business begins to get more branding and we begin to be more well known in the marketplace, we are able to scale up the amount of money we spend on that type of branding and that type of marketing and our business has seen the results because of it.