GREEN BUSINESS

Honest Tea: Seth Goldman

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Honest Tea

Honest Tea
Bethesda, Md.

Founded: 1998
Employees: 108
2009 revenue: $47 million
honesttea.com

Honest Tea creates and promotes organic tea beverages.

Honest Tea puts a strong focus on promotion from within, and 42 percent of openings are filled that way. It all begins with the Road Warrior internship program, and one-tenth of the 98-person staff got their start as an intern. The company also holds 'crew drives,' a sort of company road trip in which employees travel to a new market to help launch the brand in that area. The company finds that throwing employees into these situations forges a stronger team mentality among the employees.

Last updated: Jun 1, 2010




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