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60 Minutes


Recent Articles about 60 Minutes

Don't Watch 60 Minutes

From command performances on Oprah to best-selling books to coffee-room chatter at work, The Secret has taken America by storm. But how ...  Read more

Managing Those Pesky Millennials

The 80 million millennial workers born between 1980 and 1995 are now streaming into the workplace, and they are hellbent on rewriting the rules of America...  Read more

The View from Out There

Various personalities offer their views on the current state of small business.  Read more

Why Bargain Prices Lure Cable Advertisers

Businesses find cable television a successful, low-cost way to reach key prospects.  Read more

You Don't Need Technology to Tell the Truth

Mike Wallace on the Internet and life inside 60 Minutes .  Read more

You Don't Need Technology to Tell the Truth

Mike Wallace on the Internet and life inside I 60 Minutes. /I   Read more

Sales Strategy Checkup

How to make customers realize they need your product  Read more

California's Next Great Industry?

Dr. Hans Keristead, a biologist at the University of California, Irvine, was the subject of a Read more

BigBrother.com: The Net War on Privacy

How dearly do you value your privacy? Are you willing to exchange it for a free computer? Or perhaps a discount on your groceries? A recent survey ...  Read more

BigBrother.com: The Net War on Privacy

How dearly do you value your privacy? Are you willing to exchange it for a free computer? Or perhaps a discount on your groceries? A recent survey ...  Read more

A Numbers Game

What small and independent retailers can learn from baseball stats. It's finally April and the start of another baseball season. ...  Read more

TV or Not TV

How businesses are selling products through TV shopping channels such as QVC and Home Shopping Network.  Read more

Food For Thought: An Inventor's Media Diet

I believe that in order to maintain intellectual integrity, you cannot take in enough input. The difficulty arises when you realize that even relevant inp...  Read more

Winter Olympics, Incorporated

I am intently watching the Olympics this year and it occurred to me, these brave and strong young people represent a business, the business of the Olympic...  Read more

How to Find Investors on eBay; $20 Million for Twitter

Not just for Jesus-shaped potato chips . One struggling publisher found a buyer for his small gaming magazine, Hardcore Gamer, in an unlik...  Read more

The Big Lie

A member of Havard Medical School's Department of Psychiatry offers five strategies to avoid burnout.  Read more

Low Budget, High Impact

When you're a solo entrepreneur, marketing your products and services can seem like more than you can afford. However, take it from our experts, it doesn't h...  Read more

How I Did It: Mike Veeck

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from b...  Read more

The State of Small Business: Editor's Note

In today's rapidly changing economy, growing companies face both uncertainties and possibilities. Whoever emerges victorious, one thing is clear: Those who r...  Read more

Let Them Make Mudpies

Jack Wells shifted uneasily in his chair. He was not happy about this. Not one bit. "They say a bureaucrat knows he's going to have a bad day when he show...  Read more

A New New-issue Market

The president of Robert Elgart & Son, a Philadelphis wholesale distributor of carcare products and accessories, is one of the few small-business chief...  Read more

Network: January 1993

Network questions and answers: reader-to-reader advice on miscellaneous topics.  Read more

Word of Mouth

Word of mouth brings one bread business into great expansion.  Read more

4 Web Host Warning Signs

Here are the most common indicators that a Web host is in danger of folding.  Read more

4 Web Host Warning Signs

Given the large number of Web hosts and the fierce competition among them, Web hosting can be a tricky business. Countless small Web hosts have gon...  Read more

The Word Is Out

One cold call to a dealer can start word-of-mouth advertising and get your product into stores. Lynn Gordon, proprietor of French ...  Read more

Second Wind

Book Review: Smart Growth: Critical Choices for Business Continuity and Prosperity (Jossey-Bass 1989).  Read more

Barbarians at the Watergate

It may have taken awhile, but Washington society is finally adjusting to a new breed: the fast-moving, different-thinking, so very dot-com riche.   Read more

The Apprenticeship of Irwin Simon

Inc takes you inside the life and mind of Irwin Simon. The CEO has built the Hain Celestial Group Inc. into the market leader in natural foods.  Read more

Life on Nantucket with the Juice Boys

Shortly after starting their beveragecompany, Nantucket Nectars founders TomFirst and Tom Scott found themselves low on cash. To keepthe enterprise alive,...  Read more

What's The Difference Between Politicians And Cottage Cheese?

Not much, at least from a marketing standpoint. And that's where David Sawyer comes in.  Read more

What's Going To Happen In '82?

INC. asked hundreds of business people what they think this year will be like.  Read more

You Know What Your Company Does. Can You Explain It in 30 Seconds?

If not, you’re in trouble. Here’s how to perfect your pitch: A business lesson in the form of a screenplay.  Read more