community
Business Bake-Off
To celebrate the new chapter in Inc .'s life , Inc. columnist an... Read more
Adam Hanft
Recent Articles about Adam Hanft
The Big Deal About Niches
By Adam Hanft | Jul 1, 2004
The phrase "niche marketing" contains within itself both highly attractive and self-limiting qualities. It's easy to detect a whiff of condescension bein... Read more
Courage to Charge More
By Adam Hanft | Sep 1, 2004
Most businesspeople I know would do anything, anything other than raise their prices. Few prospects send as many corporate chills down as many corporate ... Read more
How do I sell my product to the masses?
By Adam Hanft | Nov 1, 2004
Ask the Expert Question: I have recently started my own company and incorporated it. What is a great marketing technique that will help ... Read more
Small Businesses Not on Google
By Laura Rich | Aug 30, 2004
In his most recent column in the Marketing Resource Center, Adam Hanft notes that small businesses ha... Read more
Hanft: No One Asked Me, But...
By Adam Hanft | Sep 1, 2004
Adam Hanft is the Inc.com Marketing Resource Center columnist. Interstate Ba... Read more
Hanft: No One Asked Me But...
By Adam Hanft | Sep 16, 2004
Newspapers Need Reinvention For years now, the newspaper industry has been virtually paralyzed as it has watched its readership age and you... Read more
New Year's Resolutions
By Carole Matthews | Dec 29, 2004
Adam Hanft resolves to exercise more restraint when answering e-mails and to cultivate nimbleness in his business in this Read more
Super Bowl Ads: Winners and Losers
By Angus Loten | Feb 6, 2006
Inc.com’s panel of advertising and marketing execs sound off on this year’s Super Bowl ads -- their personal favorites, biggest flops, and the best use o... Read more
Ready and Willing, But Are You Enabled?
By Adam Hanft | Mar 1, 2005
In America we are taught that we make, shape, and create our own destinies. It's a religion with particular standing among entrepreneurs, who have fled ... Read more
A Message to My BlackBerry
By Adam Hanft | May 1, 2005
A message to my BlackBerry: In January, I made a pledge to put you away. Instead, I'm more addicted than ever. How did our relationship become so dysfunctional? Read more
Is There a Grown-Up in the House?
By Adam Hanft | Jan 1, 2005
A friend of mine, the well-known French anthropologist Dr. Clotaire Rapaille, is fond of saying that America is an adolescent culture. I am reminded of t... Read more
The Research Riddle
By Adam Hanft | May 1, 2005
Nature isn't the only one who abhors a vacuum. Most business people are similarly afflicted when confronted by an absence of information. Or at least we ... Read more
To Grow, or To Steal?
By Adam Hanft | Jul 1, 2005
Grow or steal? That's one of the fundamental questions that marketers ask themselves when they look at how best to expand their businesses. Do I grow a... Read more
A Message to My BlackBerry
By Adam Hanft | May 1, 2005
A message to my BlackBerry: In January, I made a pledge to put you away. Instead, I'm more addicted than ever. How did our relationship become so dysfunctional? Read more
It's Swing Time
By Adam Hanft | Sep 1, 2004
Corporate America is suffering from bipolar management disorder. Quick, put on some Ray Charles. Read more
Grist: Micromanagers, Unite!
By Adam Hanft | Dec 1, 2004
Confessions from a real-life micro-manager -- and how our company can benefit from a little meddling. Read more
Grist: Micromanagers, Unite!
By Adam Hanft | Dec 1, 2004
Confessions from a real-life micro-manager -- and how our company can benefit from a little meddling. Read more
Cutting Through the Clutter
By Adam Hanft | May 1, 2004
Today, when we want a quick culture check on the relevance of a theme, we turn to Google as our barometer-in-residence. So I've done some searching on ou... Read more
War Economy: When Should You Attack Your Competition?
By Adam Hanft | Jul 1, 2004
Are we living in an attack culture in America today? Sure seems so. With Fox News, Michael Moore, and the nuclear nature of political discourse in genera... Read more
Don't Market Your Business
By Adam Hanft | Aug 1, 2004
Like a child desperate for the attention of adults, companies of all kinds struggle for visibility in an era of intense competitive pressure across all f... Read more
Set Your Sights High
By Adam Hanft | Oct 1, 2004
Is your company a network or a cable channel? It's a critical taxonomy, and the question hit me as I was watching the Emmy's a few weeks ago. It's releva... Read more
Pay Attention to Not Paying Attention
By Adam Hanft | Nov 1, 2004
Are your employees regulated by a different clock than you are? Is there something about today's short-term, instant gratification, now-not-later culture... Read more
The Problem With Confidence
By Adam Hanft | Sep 1, 2005
Entrepreneurs are proud of their appetites for risk. But how much is enough? Read more
Internet Opportunities Small Businesses Overlook
By Adam Hanft | Aug 1, 2004
The entrepreneurial edge. We've seen it in action and we know what it represents. The ability to respond quickly to opportunity. To see trends before the... Read more
In Praise of Privacy
By Adam Hanft | Mar 1, 2005
These days, transparency is all the rage. But businesses need a little privacy -- and sometimes a lot of it. Read more
Grist: The Sad End of the Bad Reference
By Adam Hanft | Jan 1, 2003
Résumés, like ads in the personals column, are marketing documents intended to sell at best, deceive at worst. Read more
Grist: What's in Store for '04
By Adam Hanft | Jan 1, 2004
From "perfect storming" to CEOs as name-brands, here are some trends poised to take shape in 2004. Read more
Grist: What's Love Got to Do With It?
By Adam Hanft | Mar 1, 2004
The level of romantic involvement between businesses and their owners is getting dangerous--for love, as we all know, is not a condition for rational thought. Read more
Grist: Don't Read the Business Pages
By Adam Hanft | Mar 1, 2003
How do you attack the morning paper? We all have our own rituals. Read more
The Case Against Loyalty
By Adam Hanft | Apr 1, 2005
What's the biggest problem in American business? An excess of loyalty. Read more
Grist: Why Bankruptcy is Bad for Business
By Adam Hanft | Jun 1, 2004
The other reason entrepreneurs should fear bankruptcy. Read more
Grist: The Rising Cost of Bad Advice
By Adam Hanft | Jun 1, 2003
Given all the bad advice out there, business owners need to develop a healthy skepticism of the experts, recognizing that doing so requires more than just an... Read more
Grist: Trampling on Our Icons
By Adam Hanft | Apr 1, 2004
If politicians and economists love entrepreneurs so much (and they say they do), why do entrepreneurs face so many hurdles, whether they're starting their bu... Read more
No One Asked Me But...
By Adam Hanft | Sep 5, 2005
Is there an entrepreneurial lesson to be gained from the New Orleans tragedy? All weekend we've been listening to, and reading about, descriptions of how ... Read more
Letter from the Editor: Growth Odyssey
By John Koten | Jan 1, 2003
How Zingerman's found a breakthrough strategy. Read more
Grist: An Entrepreneur's Resolutions
By Adam Hanft | Jan 1, 2005
More nimbleness, less BlackBerry, and other new year's resolutions for 2005. Read more
What You Can Learn from Starbucks
By Adam Hanft | Apr 1, 2005
Maybe it's because I've just spent some time in London, Paris, and Berlin -- and have seen the cultural success of Starbucks in locales whose immune syst... Read more
ADVERTISEMENT
FROM OUR PARTNERS
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
