Inc.com: Articles about Adam Hanft

The Big Deal About Niches

By Adam Hanft | Jul 1, 2004

The phrase "niche marketing" contains within itself both highly attractive and self-limiting qualities. It's easy to detect a whiff of condescension bein... Read story

Courage to Charge More

By Adam Hanft | Sep 1, 2004

Most businesspeople I know would do anything, anything other than raise their prices. Few prospects send as many corporate chills down as many corporate ... Read story

How do I sell my product to the masses?

By Adam Hanft | Nov 1, 2004

Ask the Expert Question: I have recently started my own company and incorporated it. What is a great marketing technique that will help ... Read story

Super Bowl Ads: Winners and Losers

By Angus Loten | Feb 6, 2006

Inc.com’s panel of advertising and marketing execs sound off on this year’s Super Bowl ads -- their personal favorites, biggest flops, and the best use o... Read story

Ready and Willing, But Are You Enabled?

By Adam Hanft | Mar 1, 2005

In America we are taught that we make, shape, and create our own destinies. It's a religion with particular standing among entrepreneurs, who have fled ... Read story

It's Swing Time

By Adam Hanft | Sep 1, 2004

Corporate America is suffering from bipolar management disorder. Quick, put on some Ray Charles. Read story

Grist: Micromanagers, Unite!

By Adam Hanft | Dec 1, 2004

Confessions from a real-life micro-manager -- and how our company can benefit from a little meddling. Read story

Grist: Micromanagers, Unite!

By Adam Hanft | Dec 1, 2004

Confessions from a real-life micro-manager -- and how our company can benefit from a little meddling. Read story

A Message to My BlackBerry

By Adam Hanft | May 1, 2005

A message to my BlackBerry: In January, I made a pledge to put you away. Instead, I'm more addicted than ever. How did our relationship become so dysfunctional? Read story

Cutting Through the Clutter

By Adam Hanft | May 1, 2004

Today, when we want a quick culture check on the relevance of a theme, we turn to Google as our barometer-in-residence. So I've done some searching on ou... Read story

War Economy: When Should You Attack Your Competition?

By Adam Hanft | Jul 1, 2004

Are we living in an attack culture in America today? Sure seems so. With Fox News, Michael Moore, and the nuclear nature of political discourse in genera... Read story

Don't Market Your Business

By Adam Hanft | Aug 1, 2004

Like a child desperate for the attention of adults, companies of all kinds struggle for visibility in an era of intense competitive pressure across all f... Read story

Set Your Sights High

By Adam Hanft | Oct 1, 2004

Is your company a network or a cable channel? It's a critical taxonomy, and the question hit me as I was watching the Emmy's a few weeks ago. It's releva... Read story

Pay Attention to Not Paying Attention

By Adam Hanft | Nov 1, 2004

Are your employees regulated by a different clock than you are? Is there something about today's short-term, instant gratification, now-not-later culture... Read story

Is There a Grown-Up in the House?

By Adam Hanft | Jan 1, 2005

A friend of mine, the well-known French anthropologist Dr. Clotaire Rapaille, is fond of saying that America is an adolescent culture. I am reminded of t... Read story

The Research Riddle

By Adam Hanft | May 1, 2005

Nature isn't the only one who abhors a vacuum. Most business people are similarly afflicted when confronted by an absence of information. Or at least we ... Read story

To Grow, or To Steal?

By Adam Hanft | Jul 1, 2005

Grow or steal? That's one of the fundamental questions that marketers ask themselves when they look at how best to expand their businesses. Do I grow a... Read story

Inc. Online Exclusives April 2007

Apr 2, 2007

April 2007 ... Read story

The Problem With Confidence

By Adam Hanft | Sep 1, 2005

Entrepreneurs are proud of their appetites for risk. But how much is enough? Read story

Internet Opportunities Small Businesses Overlook

By Adam Hanft | Aug 1, 2004

The entrepreneurial edge. We've seen it in action and we know what it represents. The ability to respond quickly to opportunity. To see trends before the... Read story

In Praise of Privacy

By Adam Hanft | Mar 1, 2005

These days, transparency is all the rage. But businesses need a little privacy -- and sometimes a lot of it. Read story

Grist: The Sad End of the Bad Reference

By Adam Hanft | Jan 1, 2003

Résumés, like ads in the personals column, are marketing documents intended to sell at best, deceive at worst. Read story

Grist: What's in Store for '04

By Adam Hanft | Jan 1, 2004

From "perfect storming" to CEOs as name-brands, here are some trends poised to take shape in 2004. Read story

Grist: Don't Read the Business Pages

By Adam Hanft | Mar 1, 2003

How do you attack the morning paper? We all have our own rituals. Read story

Grist: What's Love Got to Do With It?

By Adam Hanft | Mar 1, 2004

The level of romantic involvement between businesses and their owners is getting dangerous--for love, as we all know, is not a condition for rational thought. Read story

The Case Against Loyalty

By Adam Hanft | Apr 1, 2005

What's the biggest problem in American business? An excess of loyalty. Read story

Grist: Why Bankruptcy is Bad for Business

By Adam Hanft | Jun 1, 2004

The other reason entrepreneurs should fear bankruptcy. Read story

Mail

Oct 1, 2004

Small Thoughts From Big Minds John Grossmann's article " Thinking Small " [Augus... Read story

Grist: The Rising Cost of Bad Advice

By Adam Hanft | Jun 1, 2003

Given all the bad advice out there, business owners need to develop a healthy skepticism of the experts, recognizing that doing so requires more than just an... Read story

Grist: Trampling on Our Icons

By Adam Hanft | Apr 1, 2004

If politicians and economists love entrepreneurs so much (and they say they do), why do entrepreneurs face so many hurdles, whether they're starting their bu... Read story

Letter from the Editor: Growth Odyssey

By John Koten | Jan 1, 2003

How Zingerman's found a breakthrough strategy. Read story

Grist: An Entrepreneur's Resolutions

By Adam Hanft | Jan 1, 2005

More nimbleness, less BlackBerry, and other new year's resolutions for 2005. Read story

What You Can Learn from Starbucks

By Adam Hanft | Apr 1, 2005

Maybe it's because I've just spent some time in London, Paris, and Berlin -- and have seen the cultural success of Starbucks in locales whose immune syst... Read story

Grist: The Inevitable Rise of the Entrepreneur

By Adam Hanft | Oct 1, 2003

The survival of the fittest doesn't always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors ... Read story