Aetna Inc.


Lose Weight, Get a Toaster

The latest innovation in health plans.  Read story

The Strictly Business Flextime Request Form

Good form designed to process flextime requests.  Read story

Start-up Sales Decline, But Prices Rise

Median selling price of a new business hits highest level since 2000.  Read story

Mandatory Benefits Act Passes

"Uncle Sam Wants You -- To Sell Insurance" (Insider, May) was evidently sent to press before the long-stalled Consolidated Omnibus Budget Reconciliation A...  Read story

Aetna Offers Low-Cost Healthcare Plans

Aetna (NYSE:AET) has announced a new plan to provide affordable health benefits to small-business employees that live or work in New York City. The N...  Read story

It Runs in the Family

The Lacerte clan's four-generation entrepreneurial streak.  Read story

Cheaper by the Dozen

A look at how small-business alliances have cut costs and improved coverage for entrepreneurs and their employees.  Read story

Mail

Don't Get Angry, Get an Original Idea I enjoyed Rob Walker's article about Blackspot founder Kalle Lasn and his mission to take on Phil Knight ["...  Read story

Passing the Buck

A new health care tactic aims to lower costs by forcing employees to do a better job managing their own health expenses.  Read story

Benefits: Taming the Health-Care Monster

A new kind of insurance plan puts employees in the driver's seat. And the potential savings for company owners look awfully good as well. Could this be the a...  Read story

A Deal For All Seasons

AIR ATLANTA HAS BEEN CREATIVE IN FINDING SOURCES OF CAPITAL -- AND MOST CREATIVE OF ALL IS ITS USE OF ZERO COUPON BONDS.  Read story

How I Did It: George Naddaff

From Spit 'n' Shine Boy To Boston Chicken and Beyond.  Read story

Upstarts: M.D. Entrepreneurs

Here's how sports physicians are cashing in on their association with professional athletes by branding high-end health products. Plus: a look at the rise of...  Read story

Portrait Of A Compulsive Entrepreneur

Launching products, starting companies, playing chicken with Procter Gamble -- to Wilson Harrell, business is just one damn adventure after another.  Read story

Identity Crisis

Tom's of Maine CEO goes through a period of disillusionment as his company becomes more professionalized.  Read story

The Antihero's Guide to the New Economy

Doug Mellinger, founder of PRT Group, is hailed as an entrepreneurial antihero. Read how he created a wildly successful software design company that isn't ce...  Read story

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