Introducing Guerrilla Marketing
In business as in war, the key to victory is picking the right battlefield and concentrating your troops Read more
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In business as in war, the key to victory is picking the right battlefield and concentrating your troops Read more
"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read more
How-to books on advertising that imprints a message Read more
Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting. Read more
A guide to more information discussed in articles appearing in the November issue of Inc. magazine. Read more
A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine. Read more
Short reviews of business books recommended for the CEO. Read more
Here's how you can take advantage of the strength that all small businesses share--their smallness. Read more
Network reader-to-reader advice. Read more
Scott Augustine, CEO of Augustine Medical Devices, a $64-million maker of medical devices, shares his favorite books on creative thinking and running a busin... Read more
Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks... Read more
Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks... Read more
The story of how Bill Gross has channeled his creative zeal into a business that generates start-ups and why. Read more
Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S... Read more
Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S... Read more
A comprehensive resource guide to many of the subjects featured in the April issue of Inc. magazine. Read more
Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO. Read more
Profiles of celebrity CEOs and the repercussions of recognition and publicity. Read more
Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market? Read more
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