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Al Ries


Recent Articles about Al Ries

Introducing Guerrilla Marketing

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read more

Going By The Book

Ries and Trout take their own advice.  Read more

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read more

Clutter Busters

How-to books on advertising that imprints a message  Read more

For Sale: Management Expertise from Small Companies

Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting.  Read more

Resources

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read more

Resources

A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine.  Read more

The Smart CEO's Reading List

Short reviews of business books recommended for the CEO.  Read more

Focus, Focus, Focus

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read more

Network: December 1992

Network reader-to-reader advice.  Read more

Scott Augustine's Reading List

Scott Augustine, CEO of Augustine Medical Devices, a $64-million maker of medical devices, shares his favorite books on creative thinking and running a busin...  Read more

Playing Defense

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read more

Playing Defense

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read more

The Start-up Factory

The story of how Bill Gross has channeled his creative zeal into a business that generates start-ups and why.  Read more

Book Value

Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S...  Read more

Book Value

Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S...  Read more

Resources

A comprehensive resource guide to many of the subjects featured in the April issue of Inc. magazine.  Read more

The Complete New-Business Survival Guide

Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO.  Read more

Fame

Profiles of celebrity CEOs and the repercussions of recognition and publicity.  Read more

Brand New

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more