Alan Newman


Brewing Brand Management

News stories about highly successful companies can be a great source of information and inspiration for managers mapping out their company's marketing pla...  Read story

No Drinks on the House

Giving a customer free product can do heavy damage to a company's bottom line and doesn't always further a company's growth--especially in two-tier market...  Read story

It's Not Easy Being Green

Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ...  Read story

Network: April 1991

Network resources.  Read story

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