Alan Newman


Recent Articles about Alan Newman

Brewing Brand Management

News stories about highly successful companies can be a great source of information and inspiration for managers mapping out their company's marketing pla...  Read more

It's Not Easy Being Green

Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ...  Read more

No Drinks on the House

Giving a customer free product can do heavy damage to a company's bottom line and doesn't always further a company's growth--especially in two-tier market...  Read more

Network: April 1991

Network resources.  Read more