Bootstrap Marketing: Taking on Procter Gamble
She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time. Read story
She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time. Read story
It's annual meeting season and, once again, most companies will make poor use of their boards of directors. At a time when shareholders are feeling edgy, ... Read story
The Wal-Mart backlash continues. Read story
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read story
With the help of a few famous patients, Dr. Keith Stone has brought a winning new sports drink to the market. Read story
Tim Wagner and his partners were so successful in challenging Procter Gamble for a share of the diaper market that they never saw the threat from... Read story
Hoping to inspire, to teach responsibility and instill determination, Tom Parsons decided to start a business with his 15-year-old son. It seemed like a good... Read story
How upstart Method is taking on the giants of the household products industry. Read story
If Rupert Murdoch's boys rode into your company's territory, what would you do: run for the hills or stay and fight? In the tradition of Gary Cooper's greate... Read story
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