Alex Frankel


Inc.com Naming Contest Winner

Aug 1, 2004

Inc.com and Alex Frankel choose "Next of Kiln" as the best name for one of our five fictional businesses.  Read story

Naming Contest

Jun 1, 2004

Choose a name for these fictional businesses to win a private naming consultation or copy of "Wordcraft."  Read story

On Naming Your Business, and Getting It Right

By Laura Rich |  Jun 1, 2004

What's in a name? Plenty, according to Alex Frankel, the author of Wordcraft (Crown Publishing, April 2004), a book about the business of naming ...  Read story

What's in a Name?

By Bobbie Gossage |  Jul 1, 2004

Is your company's brand name doing everything it could? Here's how to get the name you deserve.  Read story

Quick Picks

By Rowan West; Michael Dirda; Craig Offman; Larry Smith |  Apr 1, 2004

Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime.  Read story

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