American Marketing Association


Recent Articles about American Marketing Association

Advertising Marketing Associations

Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w...  Read more

Resource: Use Your Leads -- Don't Lose Them

A review of the American Marketing Association's publication, Managing Sales Leads  Read more

Marketing Conference in Florida

Nov. 15, 2006 -- The American Marketing Association will be launching its first best practices conference on Nov. 29 in Orlando, organize...  Read more

Sales Promotion

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used t...  Read more

How to Benchmark Sales-and-Marketing Budgets

Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and nationa...  Read more

Index

A comprehensive guide to companies, organizations, and individuals featured in the February 1999 issue.  Read more

What are the top marketing magazines and databases?

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

How can I find an affordable market research service?

Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit...  Read more

Finding Salespeople Abroad

Locating top performers in the global economy.  Read more

Is It Time to Start Hiring Again?

A business owner wonders whether it's too soon to bulk up. Plus: Mediating executive turf wars.  Read more

Network: September 1992

Network questions and answers.  Read more

How to Conduct Market Research

A guide to using market research to understand who your customers are and what they want  Read more

Find Out What Your Customers Really Want

Small groups can show you better ways to sell your product.  Read more

How to Write a Marketing Plan

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c...  Read more

Precision Marketing

An in-depth look at how database marketing lets you analyze trends and target top customers.  Read more

Industry Analysis

Related Terms: Financial Ratios ; Read more