Advertising
Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w... Read story
American Marketing Association
Advertising
Resource: Use Your Leads -- Don't Lose Them
A review of the American Marketing Association's publication, Managing Sales Leads Read story
Marketing Conference in Florida
Nov. 15, 2006 -- The American Marketing Association will be launching its first best practices conference on Nov. 29 in Orlando, organize... Read story
How to Benchmark Sales-and-Marketing Budgets
Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and nationa... Read story
Sales Promotion
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is use... Read story
Index
A comprehensive guide to companies, organizations, and individuals featured in the February 1999 issue. Read story
What are the top marketing magazines and databases?
Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read story
How can I find an affordable market research service?
Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit... Read story
Finding Salespeople Abroad
Locating top performers in the global economy. Read story
How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want Read story
Is It Time to Start Hiring Again?
A business owner wonders whether it's too soon to bulk up. Plus: Mediating executive turf wars. Read story
Network: September 1992
Network questions and answers. Read story
Find Out What Your Customers Really Want
Small groups can show you better ways to sell your product. Read story
Industry Analysis
Related Terms: Financial Ratios ; Read story
Precision Marketing
An in-depth look at how database marketing lets you analyze trends and target top customers. Read story
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