American Marketing Association


Recent Articles about American Marketing Association

Advertising Marketing Associations

By Carole Matthews |  Jan 24, 2001

Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w...  Read more

Resource: Use Your Leads -- Don't Lose Them

By Susan Greco |  Jul 1, 1995

A review of the American Marketing Association's publication, Managing Sales Leads  Read more

Marketing Conference in Florida

Nov 15, 2006

Nov. 15, 2006 -- The American Marketing Association will be launching its first best practices conference on Nov. 29 in Orlando, organize...  Read more

Sales Promotion

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used t...  Read more

How to Benchmark Sales-and-Marketing Budgets

By Susan Greco |  Feb 1, 1999

Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and nationa...  Read more

Index

By Inc. staff |  Feb 1, 1999

A comprehensive guide to companies, organizations, and individuals featured in the February 1999 issue.  Read more

What are the top marketing magazines and databases?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

How can I find an affordable market research service?

May 23, 2001

Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit...  Read more

Finding Salespeople Abroad

By Inc. staff |  Jul 1, 2008

Locating top performers in the global economy.  Read more

Is It Time to Start Hiring Again?

By Inc. staff |  Jun 1, 2003

A business owner wonders whether it's too soon to bulk up. Plus: Mediating executive turf wars.  Read more

Network: September 1992

By Michael P. Cronin |  Sep 1, 1992

Network questions and answers.  Read more

How to Conduct Market Research

By Robb Mandelbaum |  Sep 1, 2009

A guide to using market research to understand who your customers are and what they want  Read more

Find Out What Your Customers Really Want

By Joanne Kelleher |  Jan 1, 1982

Small groups can show you better ways to sell your product.  Read more

How to Write a Marketing Plan

By Darren Dahl |  Feb 16, 2010

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c...  Read more

Precision Marketing

By Anne Field |  Jun 15, 1996

An in-depth look at how database marketing lets you analyze trends and target top customers.  Read more

Industry Analysis

Related Terms: Financial Ratios ; Read more