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Arbitron Inc.


Recent Articles about Arbitron Inc.

Dude, Where's My Ad?

In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars.  Read more

How to Define Your Target Market

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.  Read more

Tuning In To Radio

Low rates and the ability to target audiences make the airwaves a good place for advertisers  Read more

The Truth About Who's Using Twitter

A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand.  Read more

Radio Advertising: Inside Scoop from a Pro

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read more

The Biggest TV Network You've Never Heard Of

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read more

King Of Clubs

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read more

Buy The Numbers

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read more