Arbitron Inc.


Dude, Where's My Ad?

In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars.  Read story

Tuning In To Radio

Low rates and the ability to target audiences make the airwaves a good place for advertisers  Read story

Radio Advertising: Inside Scoop from a Pro

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read story

King Of Clubs

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read story

The Biggest TV Network You've Never Heard Of

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read story

Buy The Numbers

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story

  • 1