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Arbitron Inc.


Recent Articles about Arbitron Inc.

Dude, Where's My Ad?

By Ellen Neuborne |  Apr 1, 2004

In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars.  Read more

How to Define Your Target Market

By Mandy Porta |  Jun 22, 2010

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.  Read more

Tuning In To Radio

By Sara Delano |  Dec 1, 1983

Low rates and the ability to target audiences make the airwaves a good place for advertisers  Read more

The Truth About Who's Using Twitter

By Courtney Rubin |  May 10, 2010

A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand.  Read more

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read more

The Biggest TV Network You've Never Heard Of

By Ian Mount |  Jun 1, 2005

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read more

King Of Clubs

By Joseph P. Kahn |  Oct 1, 1983

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read more

Buy The Numbers

By Richard Kreisman |  Mar 1, 1985

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read more