Arbitron Inc.


Dude, Where's My Ad?

By Ellen Neuborne |  Apr 1, 2004

In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars.  Read story

Tuning In To Radio

By Sara Delano |  Dec 1, 1983

Low rates and the ability to target audiences make the airwaves a good place for advertisers  Read story

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read story

King Of Clubs

By Joseph P. Kahn |  Oct 1, 1983

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read story

The Biggest TV Network You've Never Heard Of

By Ian Mount |  Jun 1, 2005

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read story

Buy The Numbers

By Richard Kreisman |  Mar 1, 1985

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story

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