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Use the Right Marketing Numbers
A marketing expert and entrepreneur tells why marketing strategies not based on hard data are doomed to fail. Read more
Architectural Digest
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First Do No Harm
How does a manufacturer take advantage of the Web without destroying its relationships with retailers? Read more
How to Make Money on Etsy
Etsy is the ideal marketplace for artists to sell their hand-made goods. Here are tips from many of the site's profitable sellers on how to boost your visibi... Read more
First Do No Harm
How does a manufacturer take advantage of the Web without destroying its relationships with retailers? Read more
The Race For Olympic Profits
For some small companies, the '84 summer games in Los Angeles have already begun. Read more
The Product Is the Message
How to turn your product into a household word. Read more
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