Astroturf


Jon Pritchett's Dream of Reviving AstroTurf Became a PR Nightmare

Should he go all out to save the brand?  Read story

Turf Wars

Tiny upstart FieldTurf plans to beat leviathan AstroTurf at its own game.  Read story

Update: AstroTurf's PR Nightmare

How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead.  Read story

Upstarts: New-Biz Watch

A look at Mark Begelman's MARS, a music and recording superstore that encourages customers to touch the merchandise, plus four shorter articles about the ret...  Read story

More Myths

Inc. magazine's editor-in-chief discusses the evolution of E-culture, start-ups that help other new companies out of the gate, competing against a m...  Read story

Skating Rinks Finally Warm To His Product

Gene Plattner would like to make ice obsolete, and with his Skate On, he may be able to do just that. Skate On, Plattner's St. Louis -- based compan...  Read story

Best of the Small Business Web: Pitching Camp

US Sports Camps, a profitable and elegantly designed sports camp site, has turned a summer program into year-round sales.  Read story

Mail: February 2002

Readers react to articles from the Inc 500 and November 2001 issues of Inc , Plus: Update on two trash-talking CEOs.  Read story

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