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Atari Inc.


Recent Articles about Atari Inc.

Getting Perspective

A recent news item on Inc.com asked the question, "Are your employees afraid t...  Read more

Job Security is a Bad Thing

I have come to believe that job security is one of the worst things a person can have, especially early in their career. Getting fired gives you a chance ...  Read more

Now is the Time to Start a Company

A recession is a very good time to start a company. I founded Atari during a significant downturn, and that allowed for us to share risk with business par...  Read more

Funded Companies are Fragile Companies

There are basically two theories about funding a start-up. One is to bootstrap the company; the other is to pour on the cash. Bootstrapping is always at...  Read more

The Fully-Outsourced Start-up

An entrepreneur is fundamentally an organizer of labor and capital for an enterprise. But that doesn't need one must build an organization in the traditio...  Read more

Solidarity Forever

Along with the crocuses and daffodils come tentative signs this spring of renewed labor union activity in the high-tech industry: * Led by organizer...  Read more

Choosing Between Objective And Subjective Sales Programs

If you want to design your own computer program to help you with your retail sales, call in your local programmer for a quotation on writing the software....  Read more

What to Do When You Can't Pay a Bill

During tough times in any business, it becomes difficult if not impossible to pay all your bills on time, and this can become a source of sleepless nights...  Read more

The Product Nobody Wanted

Innovation tends to create sales and distribution problems. New products often cannot find retailers or they violate accepted distribution cycles.  I...  Read more

The Value of Mentors

What I learned from Bob Freed, Robert Noyce, Jerry Sanders, and Don Valentine.  Read more

When The Magic Goes

The adoring crowd of 300 engineers executives, and reporters fell silent. They had gathered this Friday night in the bright new site of Sente Technologies...  Read more

The Challenge Of Cartridges

Ever since video games were first introduced to the market, the industry has been especially fertile ground for company start-ups. From 1977 to 1981 indus...  Read more

Intrapreneurship (sic) Corporate Creativity

Entrepreneurship. You can almost see the shudders -- and the hunger -- that word produces in the heart of corporate America. Picture Exxon Corp. hea...  Read more

Nolan Bushnell is Back in the Game

Nolan Bushnell founded Atari, employed Steve Jobs, built a bunch of robots, and pretty much invented the whole cocky-young-entrepreneurial-genius pose. He's ...  Read more

The Pied Piper Of Sunnyvale

Two bearded tinkerers with electronic gadgets getting together to discuss the future is not, by Silicon Valley standards, extraordinary. So when entrepren...  Read more

A Rogues' Gallery Of California Swashbucklers

They were the high fliers of high tech: aggressive, creative, and supremely egotistical. The companies they founded made them rich and famous. But today, tho...  Read more

A Buyer's Guide To Personal Business Computers

The following 14 personal business computers can handle a variety of useful business applications. Yet they involve no more setup than a component stereo...  Read more

Different Routes: Perennial Software Services Group

For David Fast, the issue is quality of growth. Fast is the founder and president of Perennial Software Services Group, in Santa Clara, Calif., a leading...  Read more

Go Shopping for a State

There is an old saying:  "If they are passing the hors d'oeuvres, you should take one." Right now, many states are passing out more than small nibble...  Read more

Hot, Hotter, Hottest

It would be too bad if Donald Kingsborough isn't a leading candidate for "hottest entrepreneur in America," because we're pretty sure he could handle the ...  Read more

When Advertising Doesn't Need Hot Air

Five years ago, Robert Keith Vicino, now 29, tried to marry his hobby -- hot-air ballooning -- with his Connecticut advertisind business. It didn't work. ...  Read more

Computer TV

Aapps Corp. will soon market an add-on device that will turn a portion of a Macintosh computer into a TV screen.  Read more

E-Mail in the Pines

New product allows portable computers to exchange E-mail with virtually any other U.S. computer site.  Read more

Atari sneezed, and EA caught a cold

Electronic Arts , founded by Trip Hawkins, in 1982, was the first software development firm to sell its products directly to consumers ins...  Read more

Five Traits that VCs Love

101 motivational quotes to keep spirits high . With much of the country enveloped in messy winter storms, not to mention the ever-present flurry of ...  Read more

The Ticker

Ross Perot and his charts are back. Sixteen years after his failed presidential bid, the founder of EDS has launched a w...  Read more

Product Fallout

"Shake the tree and something is bound to fall out" was the inspiration, such as it is, behind Nolan Bushnell's 1980 funding of Axlon Inc. The tree happen...  Read more

Games Businesspeople Play

Some talk about it; some don't. But without question, there are more than a few who are doing something other than VisiCalc down at the shop.  Read more

10 Questions for Nolan Bushnell

1. What's your favorite part of a typical day? My shower in the early morning. It's this time of luxury and of solitude. It's whe...  Read more

Inc. Online Exclusives: September 2009

What's Online: September 2009 1.Check Out the Inc. 5000 Trophy Case ...  Read more

The Best Business Advisors? Your Family

Entrepreneurs have an astonishing capacity to absorb information. But where they get that information often makes the difference between success and failure....  View slideshow

Steve Jobs: Timeline of the Entrepreneur

A look at the key milestones--and quotes--that shaped this true visionary's career  View slideshow

What Business Would You Start?

Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start.  Read more

Those Were The Days

Remember when bankruptcy meant you were broke? When John De Lorean was just a GM exec with a dream? When you thought a silicon chip was a new kind of snack f...  Read more

The Ricardo Montalban Of High Tech

Few entrepreneurs launch their businesses dressed in a leotard and a crown, but that is exactly what Ron Gordon was wearing when his latest venture, Club ...  Read more

Credit Cards Forced to Play Nice and the Facebook IPO

The government has your back (unless you're a credit card company). Serious talks are underway within the Obama administration to set up a Read more

The Power Lunch

* Lee Iacocca ate two dozen raw clams on the half shell at his first interview for the top spot at Chrysler Corp. * John C. D. Bruno, owner of The P...  Read more

An Apple A Day

George A. Kuhnreich, director of corporate planning for Tandy Corp., sits in his spacious office atop one of the twin Tandy Towers in downtown Fort Worth,...  Read more

Name-calling

What the name of your company and products says about you and your business.  Read more

Climbing To The Top Of The Charts

Microcomputer software sales are heading for the stratosphere. But the most popular programs aren't necessarily the best.  Read more

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