Avenue A | Razorfish


Joel Spolsky: The Day My Industry Died

By Joel Spolsky |  Jul 1, 2009

A decade ago, everybody was starting a Web consulting business, so I did too. Then, one day, the industry died. Does that sound familiar?  Read story

Mind Gains

By Edward O. Welles |  Dec 1, 1999

Here's how Viant CEO Bob Gett, fueled by his desire to quit consulting, designed a work environment that nobody would want to leave. In the process, he may h...  Read story

Special Offers Drive Brand Loyalty on Social Media Sites

By Josh Spiro |  Nov 23, 2009

Most consumers friend a brand on Facebook and Myspace to receive special offers; less likely to follow a brand on twitter.  Read story

The Metamorphosis

By Mike Hofman |  Mar 15, 2000

Roy Wetterstrom saw his successful high-tech consulting company about to hit a dead end. So he's risking everything to remake it from top to bottom.  Read story

You Know What Your Company Does. Can You Explain It in 30 Seconds?

By Alison Stein Wellner |  Jul 1, 2007

If not, you’re in trouble. Here’s how to perfect your pitch: A business lesson in the form of a screenplay.  Read story

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