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Marketing Your Mission Statement
The criteria for a good mission statement and a good marketing slogan are the same. Both should be clear in communicating the company's goals and proposition. Read more
BMW AG
Recent Articles about BMW AG
Oh Lord, Won't You Lease Me a BMW
Jim Bernard, CEO of U.S. Energy Corp., inAlpharetta, Ga., named his #1 problem: finding people. He's turning business away for lack of staff.His #2 proble... Read more
The Forewarned Passenger
A new book helps business travelers negotiate tricky situations. Read more
The Other Pin Drops
Robert Putnam, former dean of Harvard's Kennedy School of Government, talks about the Internet and our sense of community. Read more
Born Again
Back in 1981, Chevrolet was making good things happen; Chrysler was holding the line on prices; and Ford had a better idea. But perhaps the best idea of a... Read more
Born Digital
Generation Y's indifference to traditional forms of marketing and advertising has some big companies and their ad agencies scrambling for creative ways to... Read more
Grist: Leno Brands Versus Letterman Brands
Like late-night TV hosts, brands today fall into one of two categories: iconic or ironic. Read more
FYI: The Talk of the Inc. 500
Inc.'s editor recounts what all the buzz was about at this year's Inc. 500 conference and lists the most memorable quotes from both attendees and guest speak... Read more
Inc. 500 Hall of Fame
Four companies join the ranks of those that keep growing, and growing, and... Read more
Comparing PCs to Cars
Knowing how much all of you enjoy car-computer analogies (not!), let me offer another. When a person buys a Honda Civic, they don't expect it to drive lik... Read more
The Do-It-Yourself Marketing-Effort Analysis
Sortable spreadsheet allows CEO to assess sales performance and response to ads and direct mail. Read more
Ads and Atmospherics
Outdoor campaigns are suddenly hip. Read more
Best Love of Product: True Believers
How some companies cultivate their employees' pride in and passion for their employer and/or product. Read more
10 Inspiring Success Stories
May is Small Business Month, and to celebrate we're honoring 31 inspiring stories of small business success. Here's a look at ten of them. View slideshow
Fire Me. I Dare You!
Here are some strategies from business experts and entrepreneurs for managing the prima donnas at your company. Read more
Low-Cost Ways to Build Employee Commitment
Approximately 80% of Fortune 1000 companies report that retaining talent is a major issue for them, and nearly half are planning to offer more ge... Read more
Family-Friendly Office
Child care for two-career couples and single parents is one of the most daunting issues that parents and businesses face. Some large companies have onsite... Read more
Values Added
Book review: The Hunger for More: Searching for Values in an Age of Greed. (Times Books, 1989) Read more
Business for Sale: A Motorcycle Accessories Shop
Would you pay $1.3 million to buy this Arkansas retailer? Read more
Can Student Consultants Help Grow Your Business?
Over the past few months, I've been in touch with Becky Oliphant, a professor of marketing at Stetson University ... Read more
How to Sell on Value Rather Than Price
Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers. Read more
Duffy & Partners
Duffy & Partners
Book Review: Experimentation Matters
Experimentation Matters by Stefan H. Thomke Harvard Business School Press 307 pages $27.95 Stefan Thomke, ... Read more
Webtop OS: What's on Your Desktop?
The new crop of Web 2.0 remote desktop operating systems, called Webtops, is a new way to run business workstations. All you need is an Internet browser. Read more
A Skimmer's Guide to the Latest Business Books
The book: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose , by Roy M. Spen... Read more
Ditch the Rental Car
Here’s a new way to arrive in style. Read more
On-Site, Low-Cost Day Care
Mothers caring for babies at work. Read more
Bluetooth Bonanza: Gadgets for the Mobile Exec
You know about the Bluetooth headsets, but a whole new crop of Bluetooth accessories is coming to market to make business seamless when you travel from offic... Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
2004 Cadillac CTS-V
Cadillac's CTS-V is for the driver who loves speed, the U.S.A., and speed. Read more
Great Timing
If you were starting a company, you couldn't have picked a worse year than 1999. And yet a surprising number of this year's Inc. 500 companies did just that. Read more
Primary Care for Customers
Cactus & Tropicals, a $2.2-million Salt Lake City nursery, publishes Plant Care tip sheets, makes house calls, and faxes advice to customers with... Read more
The Take At The Top
Gain-sharing, revenue-sharing, equity participation, and more bonus systems than you can shake a stick at -- when it comes to rewarding key employees, the da... Read more
On Second Thought
We throw away all sorts of things -- automobiles, washing machines, air conditioners. The apostles of remanufacturing believe we can pick up the pieces and p... Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Taking on Big Accounts
Smart business strategies for diversifying your customer relationships Read more
You Think You Have It Tough?
Imagine this: You have just signed on as president of a company that, despite having no experience building motorcycles -- has decided to take on the like... Read more
The IT Talent Shortage
The dearth of American IT professionals has given high-tech workers the leverage to command premium salaries and perks from companies desperate to attract... Read more
The IT Talent Shortage
The dearth of American IT professionals has given high-tech workers the leverage to command premium salaries and perks from companies desperate to attract... Read more
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