Bacardi Ltd.


How I Did It: Sidney Frank, founder, Sidney Frank Importing

By Sidney Frank |  Sep 1, 2005

"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish.  Read story

Two Marketing Firms Called Momentum Was One Too Many

By Nicole Gull |  Jun 1, 2005

Changing was risky, but Brad Nierenberg needed a new name.  Read story

Liquor Magnate Sidney Frank Dies

By Stephanie Clifford |  Mar 1, 2006

The mastermind behind Jägermeister was a genius at marketing his brands.  Read story

The New Ellis Islands

By Curtis Hartman |  Jul 1, 1986

LOS ANGELES: Los Angeles has always been a city of transplants, but now it has become a city of immigrants. You can see them at the border check-point, M...  Read story

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