Banana Republic Inc.


The Fax About Starting A New Business

Book review of The Republic of Tea: How an Idea Becomes a Business.  Read story

Things I Can't Live Without: Fred Schwam

CEO of American Christmas Decorations, which creates holiday displays for more than 300 New York City businesses, including Radio City Music Hall, Bloomingda...  Read story

A Guide to Profitable Direct Marketing

Author Lois Geller explains how direct marketing can be tested, tracked, and most important, profitable.  Read story

Life in the Fast Lane

Highlights from the annual Inc. 500 conference.  Read story

Plan? What Plan?

If you had eyes like Paul Newman's, you wouldn't need a business plan, either.  Read story

Types of Trademarks

The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep...  Read story

How Do You Know When It's Time to Leave?

The founder of an ad agency struggles over the decision to leave her company.  Read story

Things They Can't Live Without

Five young entrepreneurs share a few of their favorite things--and what’s on their holiday wish lists.  Read story

Same-Store Sales Up in January

February 9, 2005 --Despite a month of cataclysmic weather, January same-store sales were up more than experts predicted, according to a ne...  Read story

The Power of Brand

As the world becomes more virtual and trust becomes more tenuous, "brands are more important than they have ever been," says J'Amy Owens, president of the...  Read story

A Business Plan with Heart

A decade ago, when I was employed as a chartered surveyor for a major British insurance company, I realized that I was doing something that was making my ...  Read story

The Inner City 100

100 street-smart companies.  Read story

Marketing as Theater

Suggestions on a marketing strategy emphasizing presentation and customer involvement.  Read story

The Odd Couple

Can a billion-dollar giant find true happiness with a San Francisco entrepreneur? Time Inc. is betting $5 million that it can.  Read story

Here Comes The Neighborhood

A listing of nine high-growth neighborhoods in and around older, slower-growth cities.  Read story

Comic Attitudes

Start-up chain of comic-book stores faces competition from established companies for increasingly sophisticated market.  Read story

What Business Would You Start?

Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start.  Read story

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