Ben McConnell

A Just Cause: Creating Emotional Connections With Customers

By Jackie Huba | May 28, 2003

What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust... Read story

The Future of Consumer Research

By Michele Miller | Oct 1, 2006

Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read story