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The Golden Rules of Customer Feedback
Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists sh... Read more
Ben McConnell
Recent Articles about Ben McConnell
A Just Cause: Creating Emotional Connections With Customers
What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust... Read more
The Future of Consumer Research
Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read more
How to Harness the Power of Referrals
For a week, forget the expensive, complicated marketing efforts and focus on something simple, cheap (and very achievable): Make a referral. Read more
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