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Bill Samuels


How to Host the Perfect Weekend

Here's how Maker's Mark president Bill Samuels mixes business with pleasure, turns guests into friends, and converts customers into missionaries during the Kentucky Derby weekend.

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Recent Articles about Bill Samuels

Maker's Mark's Bill Samuels on Event Marketing

The president of Maker's Mark makes the case against sponsoring another company's event.  Read more

Ask the Bigwig: Tom Stemberg

Tom Stemberg is founder and former CEO of Staples and venture partner at Highland Capital Partners in Lexington, Mass.  Read more

Mail

Readers react to articles from the September issue of Inc, including Susan Greco's "War!," and Andrew Raskin's "Confessions of a Nonserial Entrepreneur."  Read more

CEO's Reading List

A short review of 'A Whack on the Side of the Head: How to Unlock Your Mind for Innovation', by Roger von Oech  Read more

What's Love Got to Do With It?

Experienced entrepreneurs offer advice on dealing with lost love at the office, deciding whether or not to grow, looking bigger than you are, and more.  Read more

Inc Query: How to Cure Those Mail-Order Blues

How to deal with an unresponsive buyer. Plus: strategies for pumping up catalog sales.  Read more

Life in the Fast Lane

Highlights from the 19th annual Inc. 500 conference.  Read more

Mail

The Future of Marketing I'm amazed that search advertising, the most pervasive new marketing tool, was not included in your Read more

Will Work for Paycheck

Can an entrepreneur find happiness working for someone else? Plus, answers to questions about discontinuing a product, valuing a company, and more.  Read more