Bob Lutz


Got Guts?

An interview with Bob Lutz, the former vice-chairman of Chrysler. Lutz describes common mistakes companies make when designing new products and explains what...  Read story

Book Excerpt: Beyond Budgeting

Introduction: Toward a New General Management Model The budget is a tool of repression rather than innovation. ¹ Bob Lutz, ex...  Read story

The Design of Innovation

A new book from industrial design expert Craig Vogel says companies must continually adapt their products if they are to compete.  Read story

Letters

Readers react to articles from the March 1999 issue of Inc., including Jill Andresky Fraser's "How to Finance Anything," Harriet Rubin's "Solo Diaries," and ...  Read story

FYI: The Talk of the Inc. 500

Inc.'s editor recounts what all the buzz was about at this year's Inc. 500 conference and lists the most memorable quotes from both attendees and guest speak...  Read story

Managing from A to Z

Looking for a metaphor for business? As our A-to-Z compendium of similes and analogies will show, any metaphor you can think of has probably been used before.  Read story

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