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Marketing beyond Men
EVEolution by Faith Popcorn and Lys Marigold Hyperion, 2000, 272 pages, $24. When it comes to your company's ... Read more
Book Summaries
Recent Articles about Book Summaries
The Smart Way to Hire
Smart Staffing by Wayne Outlaw Upstart Publishing, 287 pages, $19.95 When you hire someone, you want more than a war... Read more
A Spiritual Approach to Success
The Dangers of E-mail
E-Policy: How to Develop Computer, E-Policy, and Internet Guidelines to Protect Your Company and Its Assets by Michel R. Overly. AM... Read more
1,001 Examples of Great Customer Service
Authors Donna Greiner and Theodore B. Kinni document and share the best practices in customer service from a wide array of businesses in their book. Read more
Read moreSail Your Way to Business Success
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Don't Understand Networking? Learning Can Be Profitable
Getting Your Business Wired, by William E. Kilmer AMACOM, 220 pages, $24.95 As a small-business owner, you expect there's a profit w... Read more
Public Relations on the Net
Public Relations on the Net, by Shel Holtz AMACOM, 1998, 332 pages, $24.95 "You don't have just one corporate brochure, so why would ... Read more
Survey Says
Employee Surveys that Make a Difference by Joe Folkman. Executive Excellence, 286 pages, $19.95. Employee surveys are like apologi... Read more
Book Review: Key Management Models
Key Management Models by Steven ten Have, Wouter ten Have and Frans Stevens with Marcel van der Elst and Fiona Pol-Coyne
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Short Takes
Short reviews of three books: practical advice on selling, bringing personal values into the workplace, and managing professional services. Read more
Learning How to Use the Internet
CyberAssistant by D.A. Smith-Hemphill AMACOM, 138 pages, $19.95 You know how most computer books are. You hav... Read more
Ensure the Quality of Your Information Systems
Improving Data Warehouse and Business Information Quality by Larry P. English John Wiley & Sons, 518 pages, $44.... Read more
Be a Culturally Mindful Global Manager
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The Motivational Power of Money
Aligning Pay and Results, edited by Howard Risher AMACOM, 336 pages, $35 Wharton professor Howard Risher understand... Read more
How Are You Going to Keep Them Down at the Firm?
Keeping Good People (updated edition) by Roger E. Herman Oakhill Press, 411 pages paperback, $21.95. "Our biggest chal... Read more
Getting Optimal Performance from Employees
Employees may not work harder for you, but they will work harder for themselves. Read more
Book Review: The Support Economy
The Support Economy by Shoshana Zuboff and James Maxmin Viking 458 pages $27.95 The Next Episode... Read more
Managing Up
... Read more
Employees as Owners
Human Capital by Thomas O. Davenport Jossey-Bass, 251 pages, $32.95 Only a few years ago, too many companies br... Read more
Book Review: Buzz
Buzz by Marian Salzman, Ira Matathia and Ann O'Reilly John Wiley & Sons 246 pages $27.95 ... Read more
To Lead or Not to Lead?
Power Plays by John O. Whitney and Tina Packer Simon and Schuster, 2000, 316 pages, $26 A number of recent bu... Read more
IT Outsourcing Can Be Profitable - or a Headache
Here's how to strike a mutually beneficial partnership. Read more
Book Review: What's the Big Idea
What's the Big Idea? by Thomas H. Davenport and Laurence Prusak with H. James Wilson Harvard Business School Press 229 ... Read more
A Sales Refresher Course
Close More Sales! by Mike Stewart. AMACOM, 1999, 272 pages, $17.95. Sweaty palms and anxiety are not uncommon... Read more
Real-World Negotiating
In "Negotiating in the Real World," author Victor Gotbaum offers tough and practical approaches to getting what you want. Read more
Withstanding Rejection
Starting from "No": 10 Strategies to Overcome Your Fear of Rejection and Succeed in Business, by Azriela Jaffe Dearborn, 262 pages, $17.95<... Read more
Book Review: Geeks & Geezers
Leadership guru Warren Bennis and strategic change expert Robert Thomas teamed up to write Geeks and Geezers , a book that focuses on the nation'... Read more
Achieving Global Greatness
The New Global Leaders, by Manfred F.R. Kets de Vries with Elizabeth Florent-Treacy Jossey-Bass, 188 pages, $28.50 Effective... Read more
Making Work Meaningful
22 Keys to Creating a Meaningful Workplace by Tom Terez Adams Media, 2000,278 pages, $24 The difficulty of fi... Read more
Don't Think that You Can " Buy" Customer Loyalty
loyalty.com by Frederick Newell McGraw-Hill, 2000, 325 pages, $29.95 Consider your wallet for a moment. If yo... Read more
The What, Why, and How of Tomorrow's Technology
When Things Start to Think by Neil Gershenfeld Henry Holt and Company, 225 pages, $25. "The future of computing," writ... Read more
Winning in Business as a Woman
Play like a Man, Win like a Woman by Gail Evans Broadway Books, 2000, 193 pages, $23. "No." Everyone kn... Read more
Acing Your First Six Months as a Leader
Right from the Start: Taking Charge in a New Leadership Role by Dan Ciampa and Michael Watkins Harvard Business Scho... Read more
Turning Spin into Substance
Beyond Spin by Markos Kounalakis, Drew Banks, and Kim Daus Jossey-Bass, 1999, 266 pages, $27. The New Goals o... Read more
Learning From the Best
Lessons from the Top: The Search for America's Best Business Leaders by Thomas J. Neff and James M. Citrin. Doubleday, 418 pages, $24.95.... Read more
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