Borders Group Inc.


No Tech, No Takers

Various Inc. writers examine eight myths about going public that the 1996 market shatters.  Read story

The New and Improved American Small Business

A close-up look at what it takes for a small business to battle with giant, nationwide competitors.  Read story

How I Did It: Nancy Traversy, Founder and CEO, Barefoot Books

Kids are really smart, says the owner of Barefoot Books. And big bookstore chains are stupid. After 13 years in independent publishing, Nancy Traversy defini...  Read story

Go Ahead, Make A Mess

Don't let the neat freaks push you around. Chaos, clutter, disorganization, and on-the-fly decision-making actually are good for your company--and for you.  Read story

Mail

Technology for Everyone I am blind, and I just finished reading the February issue of Inc. , not with the hand-held scanner that Ray Kurz...  Read story

World's Richest Man Unveils New Computer Program

A weekly look at the latest products and services designed to help you run a better business.  Read story

Catalog Marketing, Cont.

If you like O. Henry, you'll love I. Magnin; if you've just finished The Man Who Mistook His Wife for a Hat, you'll probably go for The Sharper Image. Th...  Read story

Bookmakers

Cloverdale Press, an upstart in book publishing, picks its markets before it picks its writers.  Read story

Gift Guide: For the Road

Whether travelling to work, school or Bermuda, these portables will please any lucky recipient.  Read story

Case Study

The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store.  Read story

Without You I'm Nothing

Tom King, CEO of Jo's Candies, sells almost exclusively to huge companies like Starbucks and Borders. He offers four rules for doing business with giants who...  Read story

Pandora's Long Strange Trip

Online radio that's cool, addictive, free, and-just maybe-a lasting business.  Read story

In Search Of Software

Need a software package to handle legal billing? How about one for taking care of real estate amortization, or helping with inventory control? Here's an i...  Read story

The Company Store

A manufacturer maintains its only retail store for the sole purpose of conducting market research.  Read story

The Plot Thickens

As the initial celebrations fade into memory, our heroes from Silicon Valley discover that the Old Economy business of selling books is tougher than they sus...  Read story

Buy Now -- Avoid the Rush

The proliferation of entrepreneurs buying and growing businesses instead of starting them.  Read story

The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read story

Play Money

Founder of simulated stock market confronts decision among three different long-term growth strategies.  Read story

It's Not Easy Being Green

Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ...  Read story

Do-It-Yourself Marketing

Guide to do-it-yourself marketing, advertising, public relations.  Read story

Boot Me Up: 11 Great Companies Launched for Less

A look at eleven companies and how they were started with very little capital investment.  Read story

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