Bowling Green State University


Smart Marketing or Invasion of Privacy?

By Susan Greco |  May 1, 1995

Questioning whether some target marketing strategies invade a customer's right to privacy and two company examples.  Read story

Making the Transition to One-to-One Marketing

By Martha Rogers, Ph.D |  Jan 1, 1997

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read story

Improving The Odds For Hiring Success

By Sara Delano |  Jun 1, 1983

Businesses are using personality testing to check out their own hunches about salespeople.  Read story

What Do Workers Want?

By Christopher Caggiano |  Nov 1, 1992

Survey results on what employees want from their jobs.  Read story

Net Flix

By Christopher Caggiano |  Mar 15, 2001

Jeff Rix, founder of DVD Empire, discovered that it is possible to bootstrap your way to dot-com success.  Read story

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