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Recent Articles about Brandweek Magazine

Coupons

Related Terms: Rebates Coupons are certificates that provide c...  Read more

What are the top marketing magazines and databases?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

Marketing

"Marketing" is a term used to describe the various activities involved in transferring goods and services from producers to consumers. In addition to the...  Read more

Dot-Coms

Related Terms: New Economy Commercially operated Web s...  Read more

Creating Buzz

By Carole Matthews |  Sep 25, 2003

Robert Wheatley, CEO of Wheatley & Timmons, a public relations and marketing communications agency, argues that we need to rewrite the marketing communica...  Read more

Private Labeling

Related Terms: Brands and Brand Names Read more

Corporate Logo

A logotype, commonly referred to as a logo, is a graphical symbol created for an individual company or product. It is designed to communicate quickly, and...  Read more

Multimedia Marketing: CD-ROM Business Cards

By Jaime Medovitch |  Aug 24, 2001

Any savvy online business owner understands the importance of promotion. Promotion drives people to your Web site. Among the most common and basic ...  Read more

Obits: Despite Student "Army," Ice-Cream Venture Is Frozen Out

By Emily Barker |  Feb 1, 2001

Jeremy Kraus took the principles of microbrewed beer and applied them to ice cream. His unique marketing efforts built a loyal cult following, but it wasn't ...  Read more

Telemarketing

Related Terms: Advertising Strategy ; Read more

Upstarts: Wellness Drinks

By Susan Hansen |  Jun 1, 1999

Soft-drink bottlers are cashing in by adding New Age herbs to their beverage recipes and touting the health benefits to consumers. Will the FDA continue to l...  Read more