Brooks Brothers Inc.


Containing a Counter Culture

By Kip Tindell and Garrett Boone |  Mar 1, 2002

Retail today is all about serving customers, and the people behind the counter need to realize that they are the culture. Techniques are discussed for recrui...  Read story

Why Retailers Can't Discount Discounting

Nov 1, 1982

Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- have traditionally dominated the retail apparel...  Read story

Dress Codes

By Dr. Pierre Mornell |  Feb 1, 2000

What candidates say in interviews isn't the only window to their personality. Clothing and appearance offer other valuable insights.  Read story

The Next Management Revolution

By Hillary Johnson |  Jul 1, 2004

It's time to throw Sun Tzu out with the trash.  Read story

Getting Over the Threshold

By A. Alfred Taubman |  Apr 1, 2007

Many obstacles stand between a customer and a sale. Your job is to remove them.  Read story

A Closet Full of Cash

By Tom Ehrenfeld |  Mar 15, 2001

Think you have to burn through all your funding to develop your brand? Not true, according to Fashionmall.com CEO Ben Narasin, who believes in spending money...  Read story

The Corporate Matchmaker

By Steven Berglas |  Jun 1, 1998

The agendas of entrepreneurs and venture capitalists will almost always conflict. The secret to a healthy VC-entrepreneur relationship is to accept and mitig...  Read story

King Of Clubs

By Joseph P. Kahn |  Oct 1, 1983

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read story

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