Burson-Marsteller Ltd.

Recent Articles about Burson-Marsteller Ltd.

The Importance of Being Ethical

Nov 30, 2000

Companies with strong ethics programs have found that these efforts can reduce potential costly fines, decrease vulnerability, improve reputation, provide... Read more

Unintended Consequences: How to Keep Social Media from Becoming a Security Risk

By Minda Zetlin | Jan 11, 2011

Social media is a major boon for business -- it helps you connect with customers, report on outages, and even brag about accomplishments. But social media ca... Read more

Beyond The Billable Hour

By Tom Richman | Aug 1, 1986

How to get to the point where you have more to sell than the founder's time. Read more

How to Fix Your Social Media Past

By Minda Zetlin | Apr 27, 2011

Someone just posted a very derogatory comment about your company on FaceBook. Short of just laughing it off, there is a way to deal with these embarrassments. Read more

Launch a New Product on Twitter

By Minda Zetlin | Jun 21, 2010

While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say... Read more

Buy the Boss -- or the Company?

By Kenneth Klee | Mar 1, 2002

Sure, CEOs affect how their stocks perform. Does that mean you should consider the CEO when picking your portfolio? Read more

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