BzzAgent Inc.

The Humility Imperative: CEOs, Keep Your Arrogance in Check

Dave Balter's ego almost ruined BzzAgent, his fourth start-up, before Tesco's Dunnhumby bought it for a reported $60 million last month. Here, he implores entrepreneurs to find humility.

If You Can't Say Something Nice

By Inc. staff | Apr 1, 2006

One issue not addressed by the Word of Mouth Marketing Association's rules is what to do when those asked to spread the good word decide there's no good ... Read more

The Outsider

By Kasey Wehrum | Dec 1, 2006

Want to learn the truth about your business? Hire a blogger. Read more

Lies, Damn Lies, and Word of Mouth

By Mike Hofman | Apr 1, 2006

The hottest marketers in the country face their biggest challenge yet: marketing themselves. Read more

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