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C. Everett Koop


Recent Articles about C. Everett Koop

An Ad Model That Works

Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.  Read more

An Ad Model That Works

Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.  Read more

Upstarts: M.D. Entrepreneurs

Here's how sports physicians are cashing in on their association with professional athletes by branding high-end health products. Plus: a look at the rise of...  Read more

Any Given Start-Up

In years past, only a Super Bowl ring could light up the eyes of a burly football player. Now he's just as likely to perk up over a new dot-com. Pro athletes...  Read more