C. Everett Koop


An Ad Model That Works

By Anne Marie Borrego |  Mar 15, 2001

Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.  Read story

Upstarts: M.D. Entrepreneurs

By Ilan Mochari |  Aug 1, 1999

Here's how sports physicians are cashing in on their association with professional athletes by branding high-end health products. Plus: a look at the rise of...  Read story

Any Given Start-Up

By Mike Hofman |  May 15, 2000

In years past, only a Super Bowl ring could light up the eyes of a burly football player. Now he's just as likely to perk up over a new dot-com. Pro athletes...  Read story

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