Selling: Getting to Yes After All
A CEO explains how to approach prospective big-name sponsors to help pitch your products. Read story
CVS Corporation
" Getting to Yes, After All"
I don't think of myself as a salesperson," says Kim Whittaker. But the president of Baby Faire, a product, services, and information expo for prospective ... Read story
The Nurse Will See You Now
Low-cost clinics staffed by nurses instead of M.D.'s could cut your health care costs. But you may want to think twice before sending your employees to one. Read story
The Nurse Will See You Now
Low-cost clinics staffed by nurses instead of M.D.'s could cut your health care costs. But you may want to think twice before sending your employees to one. Read story
Feeling Squeezed
When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s... Read story
Virginia Brings Back " Blue Laws"
July 15, 2004 -- In Virginia, Sunday used to be a day of rest. But until recently, no one was fined for not doing so. Earlier this... Read story
How Would You Sell a Virtual Makeover?
Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror? Read story
Private Labeling
Related Terms: Brands and Brand Names Read story
Turn Your Directors into Floor Walkers
Directors walk the walk if they're on the board of Atlanta-based handyman giant Home Depot. The HD board sets itself a formal requirement that ea... Read story
Group Grope, Paper Bagging, Tying One On
Three reveiws of software packages that target brainstormers, paper pushers, and road warriors. Read story
A Start-up Takes on Wal-Mart
Recently-launched Alice.com is Brian Wiegand's fourth Internet start-up, but the first to take on the consumer-packaged goods industry. Read story
The Celebrity Pitch
America is more celebrity-mad than ever. But is hitching your company to a star really the right move? Read story
Twoing the Line
Trying to cram more than one user onto your Internet connection? Some software can solve that problem. Read story
Parallel Lives
Bill Gates has a golf handicap in the double digits. And so does Ronald Harland! Tom Monaghan launched his pizza empire in Michigan. And Lisa St... Read story
Turbocharging Customer Service
A look at how various companies are using technology to stay in touch with their customers. Read story
Luck is for Losers
A gambler who loathes risk, Bill Kaplan ran his famed MIT Blackjack Team like a business and left the table with more than $10 million in winnings. Can the l... Read story
The Heart of a Company
The birth of a seriously ill child set Kenny Kramm on a course from ordinary guy to extraordinary entrepreneur. Read story
Marketing: Selling the Superstores
A 15-week, nationwide campaign is followed to learn how to get shelf space at the country's hottest retail chains. Read story
The Disruptive Start-Up: Clayton Christensen On How To Compete With The Best
How can you tell if your plan to take on a big swinging company is smart or foolhardy? Harvard Business School professor Clayton M. Christensen might have th... Read story
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