Carnet Williams

A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed.

By Alex Salkever | Jan 1, 2008

To embrace or flee Facebook? Read story

Case Study Update: Selling a Successful Widget

By Jason Del Rey | Apr 1, 2009

Back to Business: A marketing gimmick became a hot side act for this software maker. Selling it meant the company could refocus and grow eve... Read story