Charlene Li


Recent Articles about Charlene Li

The Buzz About "Groundswell"

By Mike Hofman |  Jul 15, 2008

Books by analysts at research firms have a tendency to be deadly dry, but not Groundwell by Forrester's Charlene Li and Josh Bernoff. That's the op...  Read more

19 Blogs You Should Bookmark Right Now

By Max Chafkin |  Nov 1, 2009

We scoured the Web and came up with a list of the smartest business bloggers. Their advice just might help you run a better company.  Read more

Behind-the-Scenes Influencers of Silicon Valley

By Nitasha Tiku |  Dec 14, 2009

Get your business a bar code. Everyone knows that Google helps customers find your business online, but today's tech-savvy window shoppers are now ...  Read more

Pick and Choose: Social Networking Vendors

By Michelle V. Rafter |  Dec 1, 2007

Before selecting a platform for an in-house social network, decide what purpose it will serve, who’ll use it, and how large it could grow. Then sift throug...  Read more

CIT Gets a Reprieve; Guitar Hero Guys Strike Again

By Max Chafkin |  Jul 20, 2009

Who needs a government bail-out? One day before it planned to file for bankruptcy protection, the small business lender CIT Group received a $3 bil...  Read more

How to Improve Your Company's Customer Service

By Tali Yahalom |  Mar 18, 2010

In a tough economy, improving your customer service can be the key to survival.  Read more

Finding the Right Keyword

By Ellen Neuborne |  Oct 1, 2003

Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart a...  Read more