Cheryl Babcock

Buyers Learn to Beware at Franchise Boot Camp

By Eileen Gunn | Jul 1, 2003

Louis Dominguez, a 53-year-old retired account executive with Verizon, was recently on a conference call with a representative from Alphagraphics, a print... Read story

60-Second Business Plan: Berries Jubilee

By Tahl Raz | Sep 1, 2002

Say it with a plum. Edible Arrangements has high hopes of becoming the FTD of fruit baskets. Find out whether the experts think this start-up's founder can d... Read story