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Chuck Sussman


Recent Articles about Chuck Sussman

Avoid the Price-Cut Trap

Bundling products together can help move regularly priced products when sales go soft - especially when the marketfor the product is weak to begin with.Read more

Supersalesman Chuck Sussman

From Sauna Pants to the INC. 500: the hilarious confessions of a mail-order maestro.  Read more

Supersalesman Or Snake-oil Salesman?

In addition to being hilarious, at least one of Chuck Sussman's confessions is downright sacrilegious (Face-to-Face, February). It is rare to encounter a ...  Read more

Supersalesman Or Snake-oil Salesman?

Your article about Chuck Sussman and all the fun he has in direct-mail marketing is yet another story about a hotshot salesman who produces something of v...  Read more

Marketing;

Whenever sales get soft, you can bet that someone in your company will start pushing for a price cut. That's often a bad idea. A price cut may not genera...  Read more

Copycat And Mouse

When you file a patent-infringement suit, about the only sure result is the size of the legal bill.  Read more

IncQuery: In Search of the Dream Business

Advice on researching a "can't miss" idea, deciding whether to hire your first employee, and exploring various approaches to selling.  Read more

Inc Query: How to Cure Those Mail-Order Blues

How to deal with an unresponsive buyer. Plus: strategies for pumping up catalog sales.  Read more

IncQuery: Turning Ideas Into Products

How to go about getting your first products manufactured, financing a big sale, and marketing a service that no one wants to think about.  Read more

Will Work for Paycheck

Can an entrepreneur find happiness working for someone else? Plus, answers to questions about discontinuing a product, valuing a company, and more.  Read more