Avoid the Price-Cut Trap
Bundling products together can help move regularly priced products when sales go soft - especially when the marketfor the product is weak to begin with.Read more
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Bundling products together can help move regularly priced products when sales go soft - especially when the marketfor the product is weak to begin with.Read more
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In addition to being hilarious, at least one of Chuck Sussman's confessions is downright sacrilegious (Face-to-Face, February). It is rare to encounter a ... Read more
Your article about Chuck Sussman and all the fun he has in direct-mail marketing is yet another story about a hotshot salesman who produces something of v... Read more
Whenever sales get soft, you can bet that someone in your company will start pushing for a price cut. That's often a bad idea. A price cut may not genera... Read more
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