Coca-Cola Classic

The Big Brewer

When Honest Tea took on Coca-Cola as an investor in 2008, many skeptics were concerned that Coke would force us to follow the same strategy that so...  Read more

Changing the Status Quo

It's official.  Today I was elected a board member of the American Beverage Association, which means that either we've changed or the Beverage Establ...  Read more

The IP Rights of Waste (and how to avoid getting sued)

It is clear that it is uncool to copy the trademarked and patented Coca-Cola plastic 20-ounce bottle and fill it with some form of beverage. It's uncool (...  Read more

Why We Sold a Stake to Coke

Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok...  Read more

Keeping Long Sales Alive

You've been calling on a prospect for more than two years. Suddenly, he getsready to buy, and he doesn't even call you to give you a chance. He buys froms...  Read more

Was Partnering with Coke the only Option?

Here's a very legitimate question I got from a reader named Renee in response to my recent exchange with Read more

Trademarks, By John D. Oathout. Charles Scribner's Sons, 597 Fifth Ave., New York, Ny 10017; 210 Pp., $20.

Frademark law -- what little there is of it -- is the mushy stuff of which whopping attorneys' bills are made. Perhaps wisely, Oathout eschews giving leg...  Read more

Coke Targets Small Business in Trademark Dispute

August 30, 2004 -- Companies will go to great lengths to protect their names, like The Coca-Cola Co. The world's largest beverage maker f...  Read more

For Honest Tea, Coke Is It

We've recently hired more than a dozen new marketing and salespeople to support our expansion out West with Coke's distribution network. I saw our newest ...  Read more

Business for Sale: Mid-Atlantic Vending Route

Looking to buy a business where you can dominate the market? Consider this in-office vending-route business. Profile includes price, how the business was val...  Read more

Widen Your Net By Going Live

You twitter, you blog, you podcast, you upload videos to Youtube and in the end; precious few eyeballs show up. Here's a way to jump start your on...  Read more

Did Seth Go to the Dark Side?

Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission.  Read more

Ring The Gong!

Even though Honest Tea has enjoyed an annual compound growth rate of 66% for the past ten years, there's never been a day or a week where I've walked in a...  Read more

Reading the Tea Leaves

Seth Goldman, the founder of Honest Tea, offers his take on corporate responsibility, the secret to steady growth, and taking on Coke.  Read more

Honest Tea's New Deal with Coke: "Just a Tad Sweet"

Founder Seth Goldman gets an infusion of capital without giving up control.  Read more

Water Under The Bridge

Bruce Nevins is not the only one to suffer a string of commercial failures. The two major players in the soft-drink business, Coke and Pepsi, have had any...  Read more

The Real Winners and Losers

Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com...  Read more

Just A Tad Bittersweet

Growth often has a bittersweet element to it. Last month, we announced plans to switch the distribution of our plastic bottles for most of the West Coast ...  Read more

Thriller

This summer's best reads can be found on the business shelf  Read more

Pepsi Veteran Pops Up Again With King-cola

Walter S. Mack figures life was easier back in 1938, when he took Pepsi-Cola, then a syrup sold through candy stores, and in only three years turned it in...  Read more

Dial 800 Toll-free

Telemarketing has become big business, with big numbers (nearly a quarter of a million 800-number lines in the United States today, with 1.9 billion calls...  Read more

Updates

Making the Most of a Brush With Fame November 2006 In our list of 50 green entrepreneurial companies ("Read more

Will Honest Tea be Corrupted by Coke?

Earlier this month we announced that Coca-Cola was making a 40 percent investment in Honest Tea. Though most of the feedback from consumers has been posit...  Read more

Naming Your Price

Using imaginative pricing strategies to increase profit.  Read more

New Google Looks Like Yahoo!

And both look like Bing. It's official, search engines (in terms of look and feel, that is) are about as diverse as Coke and Pepsi. Google Read more

What's Next: Blinded by the Buzz

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.  Read more

Organics Need to be Democratized

Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: By partnering...  Read more

Making A Splash

A W's soft drinks compete with Coke and Pespi by strategizing sales promotion.  Read more

Facebook's Newest Partner

Launch a company for $12, sell it for $100,000. Sean Percival didn't have huge ambitions when he launched a website selling customized European lic...  Read more

Stage Might

Director Ben Cameron talks about the changing role of live theater in the digital age.  Read more

Brand New

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more

Tales My Guru Told Me

Fact, fiction, and a few words of good advice: A sampling of quotes that have helped create the Internet buzz.  Read more

Tales My Guru Told Me

Fact, fiction, and a few words of good advice: A sampling of quotes that have helped create the Internet buzz.  Read more

THE LITTLE TRADEMARK THAT DID: Many companies have successfully preserved their trademarks, despite the fact that their brand names have become virtually ...  Read more

Fat Times For Small Suppliers

When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ...  Read more

How Healthy is Your Office?

Are you a health-savvy boss or should your employees audition for the next Fast Food Nation documentary? Take Inc.'s quiz for a good indication.  Read more

How Banks Make Business Loans

Banks look beyond credit scores. Before the recession, business credit scores were often the bigges...  Read more

Grist: The American Ambassador

American brands like Coke and McDonald's may end up being casualties of war.  Read more

Branding: The Doings Online

You remember the go-go days of the late 1990s, when newly-minted Internet companies figured that the way to build a company was to use branding to drive m...  Read more

Cinema for the Enterprising

The best-ever movies about running a company.  Read more