Ditch Your Elevator Pitch
Elevator pitches are good in theory -- take a complicated concept and distill it into a short message. Most of the time, however, they don't make sense, and ... Read more
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Elevator pitches are good in theory -- take a complicated concept and distill it into a short message. Most of the time, however, they don't make sense, and ... Read more
Why do some ideas lodge themselves in our minds while others slip in and out? That's the question that authors Chip and Dan Heath explore in their new boo... Read more
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Authors Chip Heath and Dan Heath discuss their new book on change management. Read more
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Running a small business takes a gift for anticipation, if not clairvoyance. To help you predict the changes that will affect your business and your industry... Read more
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The authors of "Made to Stick" talk about how to make your messaging memorable. Read more
Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. Read more
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