David Hallerman

In E-mail Marketing, Consumers Weed Out the Weakest Links

By Knowledge@Wharton | Aug 5, 2002

It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates. Read story

60-Second Business Plan: Circular Logic

By Tahl Raz | Jul 1, 2002

You've got to be either crazy or brave to think you could make a buck in Internet advertising these days. But that's just what John Strisower has in mind. Read story