David Kurtz

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read story

Sales Force

Related Terms: Business-to-Consumer ; Read story

Profit Margin

Related Terms: Financial Ratios The profit m... Read story

Profit Impact of Market Strategies (PIMS)

The Profit Impact of Market Strategies (PIMS) is a comprehensive, long-term study of the performance of strategic business units (SBUs) in 3,000 companies... Read story

Vertical Marketing System

Related Terms: Cooperative ; Read story