Captivate Audiences with Powerful Presentations
Today's audiences have short attention spans. They are stimulation junkies. Their television habits have coined a new term -- channel surfing. With the ad... Read story
David Letterman
The Super Bowl's Real Winners
Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads. Read story
Finding Your Voice
Like Melville or Hemingway, companies need a unique voice to reach customers in a meaningful way. Read story
Strange Fruits
How Frieda's Finest established itself as a major marketer of exotic fruits and vegetables. Read story
Confessions of a Viral Video Superstar
Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign. Read story
How I Did It: Caroline Hirsch
From Jerry Seinfeld to Jay Leno, scores of standup comics have cut their teeth on the stage that Caroline Hirsch built. Read story
The Way I Work: Essie Weingarten, Essie Cosmetics
"God gave me an innate ability to pick colors." Read story
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