David Letterman


Recent Articles about David Letterman

Captivate Audiences with Powerful Presentations

By Patricia Fripp |  Aug 1, 2000

Today's audiences have short attention spans. They are stimulation junkies. Their television habits have coined a new term -- channel surfing. With the ad...  Read more

The Super Bowl's Real Winners

By Angus Loten |  Feb 5, 2007

Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads.  Read more

Recovering From a Blow to Your Brand's Reputation

By Eric Markowitz |  Aug 18, 2011

These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them.  View slideshow

Apple Announces Press Conference on iPhone 4

By Renee Oricchio |  Jul 15, 2010

Nero, I mean Steve Jobs, is apparantly ready to lay down his fiddle while Rome, I mean Cupertino burns. Apple, last night, announced it will hold a press ...  Read more

Finding Your Voice

By Adam Hanft |  Mar 1, 2006

Like Melville or Hemingway, companies need a unique voice to reach customers in a meaningful way.  Read more

How to Use Humor in Advertising

By Lou Dubois |  Dec 31, 2010

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off.  Read more

How Would You Fix Tiger's Image?

By Josh Spiro |  Dec 2, 2009

Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image.  Read more

With IPO, Tesla Hopes to Raise $100 Million

By Courtney Rubin |  Feb 1, 2010

The latest in a string of clean-tech IPO announcements, the electric car company's long-anticipated stock sale could propel it to household-name status.  Read more

How to Find Your First Customer

By Brenda Porter-Rockwell |  Jul 29, 2010

Your first paying customer is always the hardest to get but also the most exciting to acquire.  Read more

Strange Fruits

By Erik Larson |  Nov 1, 1989

How Frieda's Finest established itself as a major marketer of exotic fruits and vegetables.  Read more

Confessions of a Viral Video Superstar

By Patrick J. Sauer |  Jun 19, 2008

Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign.  Read more

How I Did It: Caroline Hirsch

By Caroline Hirsch |  Nov 1, 2004

From Jerry Seinfeld to Jay Leno, scores of standup comics have cut their teeth on the stage that Caroline Hirsch built.  Read more

Obama Blows Off Small Business -- Again

By Robb Mandelbaum |  Sep 22, 2008

Douglas Holtz-Eakin found himself in something of an awkward position last Friday afternoon, as he sat before an audience of some of the nations most succ...  Read more

The Way I Work: Essie Weingarten, of Essie Cosmetics

By Liz Welch |  Apr 1, 2009

"God gave me an innate ability to pick colors."  Read more