How to Launch a Viral Marketing Campaign
Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weig... Read more
David Meerman Scott
Recent Articles about David Meerman Scott
A Skimmer's Guide to the Latest Business Books: Tuned In
The book: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs ; Wiley; June 2008.
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
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